Continuity Programs Introduces New Contractor Marketing Store

WALLED LAKE, Mich. – July 29, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new e-commerce portion of their website. The brand new contractor marketing store includes customizable marketing campaigns that can be ordered on site with just a few clicks. The store is geared for HVAC and plumbing companies with near-future plans to add products for home performance and home improvement companies.

The contractor marketing store allows Contractors or Marketing Managers to easily design unique direct print and mail postcards and order client follow-up programs based on their company’s needs. Product categories include client follow-up programs with online satisfaction surveys, email marketing, print and direct mail, and upload your own designs.

Increase lead generation, referrals and testimonials with Continuity’s hassle-free proven methods to customer retention – now easily accessible in the contractor marketing store. The featured turn-key campaigns continuously work to drive customer loyalty, profitability, and increase cross-sell ratios.

“Our goal is to make the process of customizing and ordering our products more user-friendly,” said Continuity Programs’ president Kirk King, “Although our customers can now get marketing systems with the most advanced technology online, we will always continue to do the heavy lifting of complex database marketing for our corporate accounts.”

About Continuity Programs: Continuity Programs ( is a Michigan-based database marketing firm that has been proudly serving North American businesses since 1973. It serves wide spectrum of industries, including financial and mortgage, real estate, moving, heating and cooling, home performance, legal, automotive and child care. The company provides a variety of customizable turn-key systems, including personalized direct mail and e-mail campaigns, customer retention and lead generation programs, customer satisfaction surveys and intelligent database marketing.