How much is too much? A good direct mail campaign can do wonders for your business. But how often do you need to send things out in order to be effective? The frequency of direct mail is an essential aspect of your campaign. Here is a brief guide for getting the balance just right. Concentrating […]
Tips For Designing Your Own Postcards & Uploading For Print
Catching your customer’s eye and distinguishing your mail from the junk mail pile is easy with a well-designed postcard. Information can be presented without the hassle of opening an envelope, and eye-catching colors with a clear call-to-action mean higher engagement and a greater sense of value from the reader. Here are some postcard design tips for […]
Continuity Programs Introduces New Web-To-Print Store
FOR IMMEDIATE RELEASE WALLED LAKE, Mich. – August 12, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new ecommerce portion of their website. The brand new web-to-print store includes customizable direct mail campaigns and printed media that can be ordered online. The store was built to help businesses fulfill their […]
Implementing a Multi-Channel Marketing Strategy
Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. Here’s a guide brought to you by Continuity Programs. Multi-Channel Marketing 101 […]
4 Effective Ways to Cross-Sell Your Brand
It’s a standard rule of business that whatever the customer is looking for, you should sell them something more. Whether it’s an upgrade to their service agreement or extra features on a new car, the more value you can get out of a single sale, the better. This is called cross selling. But it can’t be […]
Continuity Programs Introduces New Small Business Marketing Store
WALLED LAKE, Mich. – August 3, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new ecommerce portion of their website. The brand new small business marketing store includes customizable marketing campaigns that can be ordered online. The store was built to help small businesses keep in touch with their customers, […]