Continuity Programs Introduces New Web-To-Print Store


WALLED LAKE, Mich. – August 12, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new ecommerce portion of their website. The brand new web-to-print store includes customizable direct mail campaigns and printed media that can be ordered online. The store was built to help businesses fulfill their print and direct mail needs quickly and easily without any subscription fees. The company plans to add a section for individuals looking to order personalized birthday cards and invitations in the near future.

Web-To-Print Store

The web-to-print store allows Agents, Owners or Marketing Managers to easily design unique direct mail postcards and order printed media based on their company’s needs. Products categories include Just Listed, Just Sold, Events, Coupons, Co-Branded, Sales & Clearance, Seasonal, and more. Companies with graphic designers can upload their own designs to be printed.

There are a few features that make these products attractive to small businesses. All of them can be completely customized with just a few clicks. The colors, headlines, photos, coupons and messages can be tailored to any business. Pricing for the Print & Direct Mail products include postage. Products under the Print & Bulk Ship category offer free ground shipping.

“This new store is like having an easy button for our customers,” said Continuity Programs’ president Kirk King, “And since we fulfill everything in-house, we are able to continue providing the best service in the industry.”

“Many of our new customers, take a Realtor for example, like to start out ordering their postcards in the web-to-print store,” said Continuity Programs’ Marketing & E-Commerce Team Leader, Gina Smerecki. “Once they get to know us, they usually subscribe to the more advanced cross-media and lead generating products available in the real estate marketing store for just $8.99 a month.”

About Continuity Programs: Continuity Programs ( is a Michigan-based database marketing firm that has been proudly serving North American businesses since 1973. It serves wide spectrum of industries, including financial and mortgage, real estate, moving, heating and cooling, home performance, legal, automotive and child care. The company provides a variety of customizable turn-key systems, including personalized direct mail and e-mail campaigns, customer retention and lead generation programs, customer satisfaction surveys and intelligent database marketing.