Improve the Quality of Your Mortgage Leads

In the mortgage business, customer leads are an essential part of success. The issue is not simply having enough leads; a large number of leads can be a drain on your resources. If your loan officers must waste time sifting through hundreds of leads for every actual sale, your profit margin will shrink. If you could improve the […]

Service Agreements: Keeping Your Customers Coming Back

All too often contractors spend a lot of time trying to determine how to generate new customers for their business. Often forgotten in the equation is the process of building relationships with existing customers to generate future business. Determining how to keep customers on service agreements is the first step in maintaining a long-term business […]

Creating a Real Estate Client Follow Up System That Works

As a real estate professional, you already know the importance of what might be called the revenue trifecta: repeat customers, referrals, and new business leads. The good news is that your clients are standing ready to help you succeed: the majority of home buyers and sellers already report a high degree of satisfaction with their […]

Understanding How the Mortgage Sphere of Influence Marketing Works

The concept of using your sphere of influence in marketing isn’t a new one. You should look to your connections when you want to build or grow. Your particular sphere of influence could include current and previous business connections, family, friends, and college contacts. It could also include your softball team, your barber, and your […]

Setting up Fall Lead Generation Campaigns for Contractors

Each change of the season brings new maintenance needs to homeowners. This means that for you, as a Contractor, each new season brings opportunities to touch base with your customers and put your expertise at the front of their minds. As summer comes to a close, it is time to execute your fall lead generation efforts to ensure […]