Creating a real estate farm can be an important tool in improving your listings and building strong relationships. By creating a farm list, you can build a strong rapport with home and business owners in a targeted area.
Farming can take time, but the fact that it is specific to a certain neighborhood or area can pay off in the long run.
How to Build a Farm List
Here are some tips on how to build a farm list, putting you on your way to gaining those all-important leads.
- Choose an Area: Choosing an area that is close to your office or home will help you keep an eye on the area and know what is happening. If you don’t feel comfortable working in your own area, look for an area that has an average sales price that meets your goals and has a good turnover. It is a good idea to keep the area small as frequency is more important than marketing to large numbers.
- Market to Your Area: Marketing is important when it comes to your farm list. The more you get your name in front of your farm area the better chance you will have at gaining new business. Decide how you will market: you could send out direct mail marketing focusing on information for your farm area, you could create a blog with a focus on the farm area, or you could even knock on doors. Another great idea is to invite those in your farm area to open houses in the targeted area. Make sure you market to your farm area consistently.
- Build Strong Relationships: Your goal when farming is to build long term relationships. Don’t make promises you can’t keep, and be there when your farm clients need information, extra assistance, or to help them celebrate their success.
Creating a farm list is all about creating relationships that then turn into leads. If you need help building and marketing to your farm list, the team at Continuity Programs can help. Contact our real estate business experts today at 800-521-0026.