HVAC marketing, like marketing for any industry, requires a certain savvy and finesse that’s meant specifically for your target market. If you think that stellar marketing has to cost an arm and a leg in both time and money, take a look at these tips. Time and your bottom line will stay on your side while these HVAC marketing tips take to the streets.
1. Socialize. Social media is a place where friends come together, but it’s also where businesses grow if decision makers are wise with their interactions. Create social media pages for your company on the major sites, then designate an hour or two a week to peruse your cyber real estate. Comment on reviews, both good and bad, and engage in forums where people are asking for help. Establishing yourself as an industry expert who’s also approachable will leave your brand at the forefront of consumers’ minds when it comes time to hire a contractor.
2. Benefit from Your Blog. A fresh blog post every week or two can do huge things for you. Be wise with your words, and incorporate local references that your readers will find useful in your region. This will help with both SEO and establishment of credibility. Incorporate frequently asked questions into your blog because you already know people are seeking answers to those inquiries, so you’ll have a leg up when consumers head to the search engines.
3. Automated Customer Marketing. Marketing dollars are well spent when you implement a system that can take care of your customer marketing. Programs typically come in a variety of costs and levels, so with a little research, you should be able to find a campaign that fits your budget and mission. Mailings and emails to your database open up a path for increase repeat and referral business, the easiest and best type of business to have!
Check out some examples of these HVAC marketing programs!
Here’s another resource you or your team may be interested in: 10 Tips on Keeping Good Techs Working in a Cyclical HVAC Business! Check out these ten powerful tips to help you keep good technicians.