There’s no better example of a self-motivated entrepreneur than a real estate agent. Entrepreneurs are defined by their initiative, willingness to take risks, and ability to dig in and get their hands dirty.
So, what makes a successful real estate agent? While it’s important to stay on trend with the latest marketing techniques and technological advances, the most successful agents possess certain traits that establish them as leaders.
Successful Real Estate Agents
Every agent has her or his own personal style. To succeed, you must be able to connect with and treat each client as vitally important. Do this by encompassing the following traits.
- Communication. It’s easy to get caught up in closing the deal, but remember that, except for the rare few, buying or selling a home is a stressful time for clients, who worry about the small details. Let your clients know quickly—and often—where the process stands. It’s crucial to understand that what may be insignificant to you as someone who’s been around this block many times is vitally important to the client.
- Perseverance. Not to be confused with pushiness, perseverance is about follow-up and bringing something new to clients. While some deals may seem to fall in your lap, landing other clients will require a slow and steady process that convinces them to place their trust in you. To create lifelong relationships, go above and beyond to make your clients feel valued by researching, communicating, and adjusting to bring them the best options. Let them know you have a passion for finding them the perfect property.
- Integrity. Integrity is what clients observe, not what you tell them. The most successful real estate agents display a high level of integrity in every transaction and interaction with not only clients, but other agents and brokers. It’s unfortunate that the real estate field is tainted by bad apples, but an unquestioned integrity of character will make you stand out from the crowd.
Learn to consistently use these traits to generate a consistent flow of leads that convert into clients, and success is sure to follow.