Small Business Marketing

Marketing Personas: Can They Help Your Business?

Marketing personas is a problematic term for many people running small businesses and looking to grow. In a way, it conjures up images of deceptive marketing and implies that your customers are only as valuable as the cash in their pocket. The fact is that marketing personas are essential if you want to know what your […]

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Customer Satisfaction Surveys

What Customer Satisfaction Surveys Tell You About Your Business

Satisfied customers are less likely to consider doing business with your competitors. They look forward to working with you. Customers who have one bad experience with a business are unlikely to give that business a second chance and will almost always seek an alternative source for needed goods or services. Anytime you fail to meet […]

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Drip Marketing for Loan Officers

Drip Marketing Success Tips for Loan Officers

Drip campaigns are powerful email marketing tools that help you nurture customer relationships. They also help keep your email list healthy and responsive. Drip marketing for loan officers in particular is a great way to gain referrals and new customers. Well-executed drip campaigns include a multi-faceted combination of great information, useful tips and both online […]

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HVAC Marketing and Success Tips

HVAC Marketing and Success Tips

HVAC marketing is a special animal. You need it to support your business all year long, but as the seasons change, you must constantly reconfigure your strategies to ensure that you’re maximizing the outreach to your existing and future customers. To realize the most success from your marketing strategies, it’s important to diversify your efforts. […]

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HVAC Customer Retention

Developing a Winning HVAC Customer Retention Strategy

Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above […]

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Real Estate Just Listed Postcards

How to Add Personalized URLs on Your Real Estate Mailings

Personal URLs (PURLs) are an extremely effective form of marketing, doubly so for real estate mailings. Just what are PURLs? Think of them as a personal website that’s been set up to capture direct or email campaign responses. They’re easy to use and can be customized using content specifically targeted to each recipient’s personal needs […]

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Mortgage Marketing 5-Year Campaign Samples Cover

Boost Referrals With a 5-Year Mortgage Marketing Campaign

We’re nearly half-way through 2016. Are you meeting your yearly mortgage marketing goals? More specifically, are you reaping the rewards from a post-closing campaign that sends borrowers milestone communications? Why Post-Closing Mortgage Marketing Matters Mortgage marketing is much more than getting the borrower through the door; it’s about consistent, sustained follow-up to create customers for life. […]

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Real Estate CRM

Three Reasons Why Agents Should Be Using a Real Estate CRM

No matter what type of real estate business you’re running, whether it be a referral-based business or a hit the phones type of business, every agent should have a real estate CRM. A CRM or customer relationship management platform can help you maintain contact with your current leads and your former clients. A good real […]

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