Marketing personas is a problematic term for many people running small businesses and looking to grow. In a way, it conjures up images of deceptive marketing and implies that your customers are only as valuable as the cash in their pocket. The fact is that marketing personas are essential if you want to know what your […]
What Customer Satisfaction Surveys Tell You About Your Business
Satisfied customers are less likely to consider doing business with your competitors. They look forward to working with you. Customers who have one bad experience with a business are unlikely to give that business a second chance and will almost always seek an alternative source for needed goods or services. Anytime you fail to meet […]
Drip Marketing Success Tips for Loan Officers
Drip campaigns are powerful email marketing tools that help you nurture customer relationships. They also help keep your email list healthy and responsive. Drip marketing for loan officers in particular is a great way to gain referrals and new customers. Well-executed drip campaigns include a multi-faceted combination of great information, useful tips and both online […]
Developing a Winning HVAC Customer Retention Strategy
Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above […]
How to Add Personalized URLs on Your Real Estate Mailings
Personal URLs (PURLs) are an extremely effective form of marketing, doubly so for real estate mailings. Just what are PURLs? Think of them as a personal website that’s been set up to capture direct or email campaign responses. They’re easy to use and can be customized using content specifically targeted to each recipient’s personal needs […]
Boost Referrals With a 5-Year Mortgage Marketing Campaign
We’re nearly half-way through 2016. Are you meeting your yearly mortgage marketing goals? More specifically, are you reaping the rewards from a post-closing campaign that sends borrowers milestone communications? Why Post-Closing Mortgage Marketing Matters Mortgage marketing is much more than getting the borrower through the door; it’s about consistent, sustained follow-up to create customers for life. […]
Three Reasons Why Agents Should Be Using a Real Estate CRM
No matter what type of real estate business you’re running, whether it be a referral-based business or a hit the phones type of business, every agent should have a real estate CRM. A CRM or customer relationship management platform can help you maintain contact with your current leads and your former clients. A good real […]