Email List

3 Signs Your Email List Is Stale & How To Fix It

Email is an incredible marketing tool for small business owners. Not only is email cost effective, but it allows you to reach thousands of people at once. If you’ve got a stale email list though, all that marketing won’t do anything. Here’s how to spot and fix a stale email list: 1. Lack of Response If you send […]

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Corporate Database Marketing

5 Benefits of Corporate Database Marketing

Corporate database marketing involves collecting, analyzing, and processing your data on both current and potential customers. Companies have been using database marketing for many years. However, you can now leverage social media and innovative marketing strategies to collect more detailed profiles and use this enhanced information to create sophisticated marketing programs that target specific segments. […]

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Borrower Testimonials

Top Tips for Generating and Using Borrower Testimonials

Generating positive feedback from your customers is one of the most effective ways to demonstrate that you have what it takes to build successful relationships and offer borrowers what they need. Word of mouth drives nearly 75 percent of all customer buying decisions, and 63 percent of customers say they are more likely to use a service […]

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Service Agreements

2 Key Ways to Make Service Agreements More Attractive

In the HVAC world, service agreements can be the bread and butter of a business. They tend to offer the luxuries of loyalty, repeat business, and up-sale opportunities that aren’t always available from non-service agreement situations. Not every customer will commit to a service agreement, but that doesn’t mean you should quit trying for the […]

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HVAC Marketing Essentials White Paper

HVAC Marketing Essentials: Acquisition, Retention, & Extension

Every industry has its own unique marketing needs. As an HVAC professional, your audience is significantly different than that of a local retail establishment or restaurant. You’re focused on customers with a very specific set of needs. The seasonal nature of the HVAC industry requires a special level of relationship-building that isn’t necessarily required of […]

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Bank Onboarding Campaign

Bank Customer Onboarding Campaign Samples

You get one chance to welcome a new customer, so it’s essential to get it right. The bank customer onboarding process is a critical part of the customer experience. Financial institutions need a well-implemented process that will improve engagement with new account holders, foster a positive customer experience, and differentiate them from the competition. WELCOME […]

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