Email is an incredible marketing tool for small business owners. Not only is email cost effective, but it allows you to reach thousands of people at once. If you’ve got a stale email list though, all that marketing won’t do anything. Here’s how to spot and fix a stale email list: 1. Lack of Response If you send […]
5 Benefits of Corporate Database Marketing
Corporate database marketing involves collecting, analyzing, and processing your data on both current and potential customers. Companies have been using database marketing for many years. However, you can now leverage social media and innovative marketing strategies to collect more detailed profiles and use this enhanced information to create sophisticated marketing programs that target specific segments. […]
Top Tips for Generating and Using Borrower Testimonials
Generating positive feedback from your customers is one of the most effective ways to demonstrate that you have what it takes to build successful relationships and offer borrowers what they need. Word of mouth drives nearly 75 percent of all customer buying decisions, and 63 percent of customers say they are more likely to use a service […]
2 Key Ways to Make Service Agreements More Attractive
In the HVAC world, service agreements can be the bread and butter of a business. They tend to offer the luxuries of loyalty, repeat business, and up-sale opportunities that aren’t always available from non-service agreement situations. Not every customer will commit to a service agreement, but that doesn’t mean you should quit trying for the […]
Real Estate Lead Generation Myths Versus Facts
With real estate lead generation it can be hard to know what is a myth and what actually works. Here are three myths and facts you should explore for real estate lead generation: You Need to Pay for Leads – Ask most agents that have forked out hundreds of dollars on lead sites and you will likely hear the same […]