An engaging and informative blog is an essential part of your company’s digital marketing strategy. Many company owners and managers make the same mistakes as others and fall behind their competition by making a halfhearted attempt at corporate blogging. Avoid these five common blogging mistakes: Not using social media effectively Social media allows you to […]
5 Steps to a Successful Prospecting Program
Technology, consumer buying habits, responses to advertising, and the condition of the economy all change, but the need for companies to prospect effectively always remains. Planning and launching a prospecting program is seldom a favorite activity for anyone. It can be difficult to find the best course for your company. These five steps will get […]
Elements of an Effective Contractor Tuneup Reminder Postcard
Everything a heating & cooling contractor comes into contact with on a daily basis requires a tune up from time to time. Although you’re fully aware of this as a business leader, many of your customers may find themselves letting the maintenance of their household items fall to the bottom of their to-do list when life gets […]
Join Continuity Programs at the 2016 MBA Annual Convention & Expo
Continuity Programs is pleased to announce we’ll be unveiling our newest product at the Mortgage Bankers Association’s Annual Convention & Expo in Boston, Massachusetts, from October 23-26. MyCRMDashboard.com is here! Join us at booth #131 and be among the first to demo MyCRMDashboard.com and learn about how our mortgage marketing solutions are helping mortgage lenders, banks, and credit […]
Join Continuity Programs at the 2016 HVAC/R Expo of Michigan
Ready to dig in and really learn about contractor marketing straight from the source? We’re excited to announce that Continuity Programs will be a major player in this year’s 2016 HVAC/R Expo of Michigan presented by Behler-Young! The HVAC/R Expo of Michigan is a major event, and contractors from far and wide will converge on Suburban […]
5 Ways to Boost Mortgage Lead Generation With a CRM
CRM software offers a quick method for growing your pipeline by finding more high-quality leads. A multi-faceted mortgage lead generation approach that helps you build your mortgage business and increase sales, customer relationship management applications are an invaluable tool for simplifying the entire sales process. And when you automate the sales process, you get to spend […]
Top Tips for Real Estate Marketing on LinkedIn
If you have mastered your business page on Facebook and you can tweet with the best of them, you may be wondering what type of social media you can use next to reach out and increase your real estate leads. The next place for you to head may be LinkedIn. You may wonder what LinkedIn can […]