Today’s average consumer is exposed to so much advertising that it can be overwhelming. That’s why many marketing experts say that millennials are the first generation that is truly hard to reach through your average advertising campaign. Data on millennials aside, marketing still has a place in today’s world, and without it, your company will […]
Retention Marketing: Personalization of Corporate Brands
The concept of retention marketing is simple: Take action to increase the likelihood that your customers will purchase from you again. Everyone understands that retaining existing customers is less costly than acquiring new customers. That is common sense. But, personalization of your corporate brand does more than save marketing dollars – it strengthens the bond […]
Attract More Mortgage Clients With Content Marketing
Content marketing is ideal for a wide range of businesses, but is particularly well-suited for the mortgage industry. It’s a powerful way to build trust with prospects and cut through the false promises that can lead to disappointment. Mortgage content marketing lets you create and distribute valuable and relevant content to an audience looking for […]
2 Reasons Customers Say No to Maintenance Contracts
In an industry that is equal parts excellent service, stellar work, and outstanding reputation, it’s no wonder why repeat business is so essential to the successful operation of a contractor’s company. Of course, the more contracts you have signed for future work, the easier your workflow and budgeting will be. This begs the age-old contractor question: […]
4 Inbound Marketing Tips for Busy Contractors
You’re one busy contractor. You hardly find time in your day to make it from one appointment to the next, let alone sit in your office and mull over your next major marketing campaign. While it’s a great problem to have, it can come back to bite you if you don’t keep your pipeline filled […]
How to Resuscitate a Lifeless Listing
No real estate agent wants a lifeless listing on their hands. If you currently have a listing that has surpassed your area’s average day on market, try a few fresh real estate marketing ideas to bring it back to life. How to Resuscitate a Lifeless Listing Market to your target audience. Each listing has a target audience […]