small business marketing

Small Business Marketing: To Specialize or Generalize?

Marketing your small business effectively is never going to be easy. The fact is that figuring out whether you want to take a more general approach or a specialized approach to marketing can be extremely difficult. Both options have benefits and drawbacks, and deciding what’s right for your company can be hard. You can change […]

CRM Versus Marketing Automation

CRM Versus Marketing Automation Campaigns

Marketing automation software and CRM (customer relationship management) systems perform similar functions but have two very different purposes. CRM is primarily used for sales strategies and managing direct communications with both potential and current customers. Marketing automation software is used to streamline, automate, and measure the effectiveness of marketing campaigns. Both systems store key information […]

Mortgage CRM

Generating Leads With a Mortgage CRM

If you hope to thrive in today’s mortgage industry, it’s absolutely essential that your mortgage CRM includes features that make your business more competitive by improving lead generation, capitalizing on client referrals, and focusing on client retention. Just what does CRM lead generation do for you? It helps you: Find more high-quality leads. Grow your […]

Continuity Programs Honored as One of the 2017 “Michigan 50 Companies to Watch”

WALLED LAKE, MI (March 21, 2017) – Continuity Programs, Inc. has been recognized as one of the 2017 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business. Continuity Programs will be honored at an awards ceremony during the thirteenth annual Michigan Celebrates Small Business gala event, May 4, 2017 in […]

hvac lead generation

Spring Lead Generation: Top Marketing Ideas for Your HVAC Business

There’s no doubt that the HVAC industry is a cyclical one. The seasonal nature of this business affords strategic contractors the ability to capitalize on consumers’ needs at the perfect time. Of course, this means you have to put HVAC lead generation to work for you so you can cast a wide net and capture […]

How to Help Service Techs Succeed at Growing Revenue

As a contractor, you have to wear a lot of hats — literally. Being great at the technical side of your job is vital for obvious reasons. You also must have outstanding people skills and non-salesy salesmanship. Once you’ve mastered the perfect cocktail of job skills and personality traits, you need a team of techs who […]

Lead Generation

Mortgage Marketing: The Right Way to Do Lead Generation

Most mortgage marketing is still based on traditional advertising methods. True, it is changing, with companies embracing a range of innovative and interactive approaches, but there’s still more you can do. Along with current client engagement and boosting customer loyalty, marketing automation enables you to generate more quality leads. Here’s how to take control of […]

2017 Best Logo

Kirk King to Speak at MI Bankers BEST Conference 2017

#mbaBEST The annual Michigan Bankers Association Bankers Education Summit and Trade (BEST) Show takes place from April 11-13, 2017 at the Grand Traverse Resort and Spa in Acme, MI. The conference runs from 8:00 a.m. to 5:00 p.m. daily and will cover pertinent topics that include discussion of best practices as well as latest approaches […]