The annual Michigan Bankers Association Bankers Education Summit and Trade (BEST) Show takes place from April 11-13, 2017 at the Grand Traverse Resort and Spa in Acme, MI. The conference runs from 8:00 a.m. to 5:00 p.m. daily and will cover pertinent topics that include discussion of best practices as well as latest approaches to today’s lending challenges. It’s a great opportunity to make new connections, find innovative products and services, and gather valuable insights. With nearly 50 educational sessions to choose from, there’s sure to be many that generate new ideas!
In addition to the Continuity Programs, Inc. exhibit at this year’s event, our President, Kirk King will present, “3 Keys to Amplifying Your Mortgage Business & Driving More Services Per Household” Thursday from 8:00-9:00 a.m. In his speech, Kirk will cover three exciting ways for you to grow your mortgage business and increase your customer share of wallet. He’ll focus on how to best help banks overcome challenges such as communication with customers, loan officer adoption of company initiatives, and decreased opportunities to cross-sell.
Kirk shares ways for companies to grow their business using today’s best practices for CRM (customer relationship management) and intelligent database marketing. His impressive sales background, coupled with 40+ years of marketing experience make him the go-to authority on customer retention and increasing revenue.
You don’t want to miss this valuable session that’s packed with information on mortgage marketing, CRM, and lead generation. Kirk will demonstrate a system that has proven to help banks by increasing account usage, boosting services per household, growing incremental revenue, and retaining customers for life. You’ll walk away knowing how to tap into your customer database for new business!
The event won’t be all work – there will also be wine tastings, a brewery tour, breakout sessions, receptions with exhibitors, and giveaways galore!
Please be sure to let us know if you plan to attend the Michigan Bankers Association Bankers Education Summit and Trade Show and if you’ll be stopping by our exhibit or attending Kirk’s speech. We’d be happy to schedule a meeting with you prior to the event, just contact us online or call 800-521-0026.