Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available.
Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business owner though. With a thousand things on your plate every day, it’s easy to let online small business marketing fall through the cracks.
Creating a content calendar can keep you from scrambling to create something that doesn’t really help your brand. Keep reading to learn more about creating a social media calendar for small business marketing.
Evaluate Past Posts
Before you can create a content calendar for effective small business marketing you need to know what works for your brand. Go back and look through social media posts to see what customers and potential customers responded to.
If you see a positive trend, focus on that particular type of content. Checking when your posts were most popular and generated the most shares is also a smart idea for building a calendar.
Know Your Timeline
There’s a fine line between sharing enough and too much in today’s social media world. Depending on your brand and the type of content you create, posting anywhere from once per day to once a month could be right for you.
On average, you’re looking at three to five posts per week for sites like Facebook, with about five per day for Twitter. Pinterest and other social sites can generally handle more posts – up to five to 10 per day.
Not everything needs to be unique content, especially for sites like Twitter. Re-posts and shares count since they keep your brand in the public eye without making it look like you’re marketing a product or service directly.
Make a Real Calendar
Small business marketing is all about retaining customers and getting new ones. To do that, you need to create a steady image, and that requires making a real calendar that you can stick to for posts. Schedule your times, dates and even what you’ll post on paper or in a digital calendar. Doing that will keep you on track all the time.