Small Business Marketing

Making Your Website a More Effective Salesperson

In today’s business world, you can’t expect to compete without having a significant web presence. Just managing a website isn’t going to cut it anymore though. You need your website to be an effective weapon in your brand’s arsenal. No matter what your company does, your small business marketing efforts do more for you. Improving your […]

Create Explainer Videos

Enterprise Marketing: 5 Reasons to Create Explainer Videos

Video is more engaging than any other form of content. That is why an increasing number of companies are utilizing explainer videos as part of their enterprise marketing strategy. The following are five more reasons why these videos are great ways to demonstrate your products or services to customers. They Quickly Empower Your Customer People […]

mortgage marketing strategy

Mortgage Marketing: Optimizing Referral Sources

Mortgage lenders have plenty of places to look for referral sources: real estate agents, educational institutions, financial planners, home builders, lawyers, and any other professional who works with clients looking for financing. If your mortgage marketing strategy is to perform as desired, it takes work to create and sustain the referral relationships you have. Referral Partner […]

Contractor Marketing

Contractor Marketing: Winning the Low Price War

One of the biggest obstacles when it comes to contractor marketing is trying to win out over your competitors with your pricing structure. As a contractor, it’s not always possible to offer the lowest prices, especially when your pricing corresponds with your experience level and quality of work. When we talk about the price war, […]

contractor marketing

3 Advantages of Drip Marketing for Contractors

Email marketing is an essential part of your contractor marketing strategy. It’s one of the highest converting methods for getting new clients and increasing customer retention. But with email marketing, you’re constantly having to create new content to send out to your subscribers. What about your awesome, old content that your newest subscribers aren’t getting […]

Real Estate Marketing

Real Estate Marketing: Getting More Testimonials

If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In […]

Mortgage Marketing

Marketing Yourself as a Mortgage Expert

Mortgage lenders operate in a highly competitive market, striving to build valued relationships with the clients they serve. It’s your professional reputation that sets you apart from your competitors, and one of the best ways to establish that reputation is by becoming known as an expert in your field. There are two ways you do […]

Real Estate Email Newsletters

Using Email Newsletters to Build Relationships

Real estate email newsletters are an extremely effective and powerful tool for building relationships with past, current, and future clients. In a world obsessed with social media, it may come as a surprise that email marketing is still the number one way to generate leads, opportunities, and sales. And the statistics back it up: among […]