Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are […]
Personalizing Products Using Web to Print Technology
Technology has improved how companies do business in many ways. It has also raised the expectations of customers. People want convenience, more options, and quality communications with companies. To earn business and keep customers loyal, your company must constantly be looking for ways to improve customer engagement. When you provide a way for customers to […]
HVAC Business: Accurate Data Is Critical
When looking at your HVAC business and determining who you’re going to market to, it’s essential to have all of the moving parts. You need to know where your leads are coming from, when in the home owning process people are most likely to come to you, and how much a new customer is worth […]
The Missing Ingredient in Your Mortgage Marketing Plan
It’s a great feeling when a plan comes together. But sometimes, the perfect plan you thought you were creating doesn’t turn out the way you envisioned. It only takes one missing piece to keep a marketing plan from rising to the top. If this important ingredient is missing from your organization’s mortgage marketing plan, now’s […]
Contractor Marketing: Local Community Involvement
Your contractor marketing involves a lot more than simply your online presence and your local advertising. In fact, a great way to get the word out about your company is local community involvement. What do you do around town to get people to take notice of you? Here are a few ways to get started on […]
Real Estate Marketing: 5 Tips for Boosting Repeat Business
Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or […]
How to Get Your Listings Priced Right Against the Seller’s Top Objections
Do you find yourself scrambling for words when faced with a seller’s objections over your real estate listings advice? It’s not an uncommon reaction and it helps to remember that a seller views a home as one of his or her most valuable assets. Emotionally, they will almost always believe it’s worth more than the market […]