If you’re one of the many companies looking for the best real estate marketing software, then you’re undoubtedly familiar with just how many options are on the market. If you hope to create a shortlist of viable options for your company and its needs, then you’re going to need a set of criteria that will help you easily compare each program in a manageable way.
That’s what this article will help you do. We’ll walk you through some of the key features you should be on the lookout for when shopping for real estate marketing materials, tools, and software so you can pinpoint the best options.
With these tools at your disposal, it’ll be simpler than ever to keep your information organized so you can make the best decision before you buy. In the meantime, however, here are some of the major criteria you should be considering:
Vendor Information & Reputation
Today’s consumers have more access to information and online reviews than ever before, so you should always take some time to do some research before making a purchase. If this is true when you’re buying a new fridge, for example, then shouldn’t it also be true when you’re about to invest in marketing software for your company?
Reviews of vendors, the products they offer, and their support teams will be excellent resources for you as you gather honest feedback before making an actual purchase.
When you’re browsing software, always take time to ask yourself: is this a tool that can directly support your company’s goals? Is it something your agents will actually use? Whatever marketing software you decide on, it’s going to need to be more than just an accessory—it should work alongside your company as you pursue your core objectives.
Ease of Use
A good real estate marketing software should improve the day-to-day processes of your agents, but far too often, the software is held back by clunky interfaces that needlessly complicate the user experience. And if the user experience isn’t up to par, then your agents will abandon it.
Software equipped with an automated marketing component will assist your agents in generating leads via email campaigns, direct mail marketing, survey feedback programs, seamless client communications, and other useful tools that can remove much of the busywork often associated with marketing.
Get the Guide to Selecting the Best Real Estate Marketing Software and BONUS Excel Template
To learn more about how to find the best real estate marketing software for your company, download our Guide to Selecting the Best Real Estate Marketing Software! Not only will this provide you with a deeper, more comprehensive exploration of criteria to look for but it will also equip you with a helpful worksheet that you can fill out while comparing all your options.