Privacy Statement

The security and privacy of personally identifiable customer information is a priority at Continuity Programs (CPI). We are committed to collecting and using this information responsibly and only to the extent necessary for the services we provide. We take the security and privacy of our client’s databases very seriously.

This Privacy Policy describes what types of personally identifiable customer information that CPI collects, how that information is used, shared, and protected. If you have any questions regarding this Privacy Policy, please contact us via the information at the bottom of the page.

1. Information We Collect

Personal Information

CPI may collect personally identifiable information (“Personal Information”) about individuals from third parties, lead generation activities, communications you may receive from CPI as part of our customer retention, and other programs. Personal Information includes, but is not limited to, name, address, phone number, e-mail address, and any other information provided to CPI. If we receive Personal Information about individuals via a third party source, it is only once we have confirmed that party has consent or is otherwise legally permitted to disclose the Personal Information to us.

Other Information

We may also collect certain information that does not reveal an individual’s specific identity or does not directly relate to any individual. This may include information such as an individual’s date of birth or household income, or aggregated and de-identified data.

We may also collect certain information about users of our site. For instance, we may collect the IP address of the device used to connect to the site, information about the site you came from, and information about the pages accessed. We and companies we work with may also use cookies, web beacons, and other technologies to collect and store information about your visit to, or use of, our site (for more information on these technologies, see Cookies and Other Tracking Technologies below).

In addition, we may associate usage and other information we collect with Personal Information we have about you.

General Data Protection Regulation

We only do business in the U.S. and Canada and do not seek information outside of these countries.

2. How We Use the Information

We use the information we collect to provide services, manage our business, and offer an enhanced personalized experience with our site.
The information allows us to (among other things):

• Complete all requested transactions or services;
• Respond to your requests and other communications;
• Provide more relevant product and service offers on our sites and other advertising;
• Deliver advertising to you directly or on third party websites;
• Perform analytics concerning your use of our site, including your responses to our emails and the pages and advertisements you view;
• Evaluate and improve our business; and
• Comply with and enforce our policies, applicable legal requirements, industry standards, and contractual obligations.

CPI does all printing and emailing in-house so sharing is limited. CPI reserves the right to outsource some services. Outside of this limited sharing, CPI does not share Personal Information with third parties for any other reason.

3. Security

We are committed to safeguarding your data and security is a priority. We attempt to make our site and services as secure as possible, so we use industry standard (or better) security measures to protect the sensitive information under our control. We currently run the best-in-class SOC II compliant data centers and hold ourselves to the highest encryption standards. This includes limiting access to data and using a variety of information security measures, including encryption technology, such as Secure Sockets Layer (SSL), to protect your personal sensitive information. We do, however, recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. For more information about our IT infrastructure and security, please request our due diligence package.

CPI also maintains physical and procedural safeguards and requires those to whom we disclose Personal Information (including our employees and service providers) to do the same. The measures that we use are designed to provide an appropriate level of security to the risk.

4. Linking to Third-Party Websites

We may provide links to websites that are owned or operated by other companies (“third-party websites”). When you use a link to visit a third-party website, you will be subject to that website’s privacy policy and security practices, which may differ from ours. You should familiarize yourself with the privacy policy, terms of use, security practices, and other policies of the linked third-party website before providing any information on that website.

5. Cookies and Other Tracking Technologies

We, and the companies we work with, use technologies such as cookies, web beacons, and local shared objects to collect and store information about your visit to, or use of, our site.

Cookies

Cookies are small amounts of data sent from a website and stored in a visitor’s web browser. Cookies allow us to collect information such as browser type, time spent on our website, pages visited, and your relationship with us. We and companies we work with may use the information for security purposes, to facilitate navigation, to recognize your device to allow your use of our site, to display information more effectively, and to personalize your experience with our site. We may collect statistical information about the use of our site in order to improve design and functionality, monitor responses to our advertising and marketing, understand how our site is used and resolve questions regarding our site. We may also use cookies for advertising purposes.

Most web browsers allow you to adjust your browser settings to decline or delete cookies, but doing so may degrade your experience with our site. If you decline to accept cookies, we will not be able to recognize your device and we may not be able to send you advertising or offers that are relevant to your interests and needs.

Web Beacons

Web beacons are objects embedded in a website or an email or other message that are typically invisible and allow confirmation that a user has accessed content. We and companies we work with may use web beacons or similar technologies to help recognize users of our site, measure the effectiveness of our communications and for marketing campaigns, to compile statistics about usage and response rates, to personalize your experience with our site, for fraud detection and prevention, for advertising, and to assist with answering questions regarding the use of our site.

6. Online Advertising

We advertise online, both with our site and on third-party websites. We may collect information using cookies, IP addresses, and the other tracking technologies described in Cookies and Other Tracking Technologies above to understand how our advertising is performing, present tailored advertisements to you and determine whether you might be interested in new products or services. The information we collect may include, for example, the number of page visits, pages viewed on our website, search engine referrals, browsing activities over time and across other websites following your visit to our website, and responses to our advertisements and promotions.

We may utilize Online Behavioral Advertising (OBA), which refers to the practice of collecting information from a computer or device regarding a visitor’s web browsing activities across unaffiliated websites over time, in order to deliver advertisements that may be of interest to that visitor based on the visitor’s browsing history.

7. Opting Out of Online Behavioral Advertising

If you prefer that we not use OBA to deliver targeted advertising to you, you can opt out of OBA from certain advertisements on third-party websites in two ways:

• Through the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising. Visit https://youradchoices.com and follow the instructions provided there.

• Click on the Advertising Options icon featured on certain of our advertisements on third-party websites. You will see information regarding the uses of the data gathered at the third-party website, and instructions for opting out of data collection and use by certain third parties for the purposes of OBA.

8. Protecting Children’s Privacy Online

Our site is not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide Personal Information through our website. We do not knowingly collect information from children under 13 without parental consent. Visit the Federal Trade Commission website for more information about the Children’s Online Privacy Protection Act (COPPA).

9. Making Sure Your Information is Accurate

It is very important to keep your account information up to date. If your account information is incomplete, inaccurate or not current, please use the Contact Us option on our website or call or write to us at 800-521-0026 or customerservice@continuityprograms.com.

10. Changes to this Policy

We may change this Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised Policy on this page, and indicating when it was last updated. Any changes to this Policy will become effective when posted unless otherwise indicated.

11. Contact Us

If you have questions about this Privacy Policy, please call or write us at 800-521-0026, info@continuityprograms.com or PO Box 8003, 8451 Boulder Ct., Walled Lake, Michigan 48390.

This Policy was last updated on and is effective as of 12/27/2018.