About The Author: Continuity Programs

Website: https://www.continuityprograms.com
Bio: Gina Smerecki is the Marketing Manager at Continuity Programs and loves helping companies plan, organize and execute multi-channel campaigns that drive results. She has spent the majority of her career in the B2B marketing industry, gaining experiences in areas such as inbound marketing, lead generation, and automation. While marketing management is her primary job function by day, Gina also enjoys planning events, gardening, playing volleyball and cooking!


Posts by Continuity Programs:

Continuity Programs HousingWire-Tech100RealEstateAwardWinner_2020

Continuity Programs Named to HousingWire’s 2020 Tech100 List

Continuity Programs is recognized among leading technology solutions in the real estate industry. Continuity Programs’ MyLeadDashboard, an automated marketing solution for the residential real estate industry, was named to HousingWire’s 2020 TECH100 list on March 2. MyLeadDashboard drives repeat business for agents with automated client follow-up and hands-free “just listed/just sold” prospecting programs. “Our company’s […]

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LeadingRE 2020 Continuity Programs Partners

Excitement Builds for LeadingRE 2020 Conference Week

Continuity Programs to sponsor the 2020 Leading Real Estate Companies of the World Annual Conference Week. Ready to engage with leaders in real estate from around the globe? Continuity Programs is pleased to announce it will be sponsoring at this year’s LeadingRE Annual Conference Week. Bringing together the power of the world’s largest community of […]

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A Better Way to Handle Marketing

A Better Way to Handle Marketing

Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers, and maintaining strong relationships with referral partners. Keeping up with those tasks is a […]

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Texting Now In MyCRMDashboard Mortgage CRM

Continuity Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM

New integration allows loan officers to send SMS text messages to contacts through MyCRMDashboard Continuity Programs, Inc. is pleased to announce a new software feature. Continuity Programs connected its mortgage CRM software with Twilio’s communication platform. This technology integration enables users of MyCRMDashboard to create conversations with their prospects, customers and referral partners through SMS. […]

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MyCRMDashboard Mortgage CRM HousingWire Fintech Product Showcase

MyCRMDashboard Featured in Fintech Product Showcase by HousingWire Magazine

Continuity Programs Provides Automated Marketing For LOs MyCRMDashboard provides LOs an automated platform to stay in touch with borrowers While it’s important for loan officers to win new business, it’s just as important to stay front-of-mind with past borrowers. Lenders have a poor track record of capturing repeat business, retaining less than 8% of their […]

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Continuity Programs MooveGuru

Continuity Programs Announces Integration with MooveGuru

Continuity Programs, Inc. is pleased to announce a new integration with MooveGuru. Continuity Programs’ real estate marketing software is now connected with MooveGuru’s Mover Platform. This partnership creates savings that are passed on to the consumer through their real estate agent. “This addition to MyLeadDashboard has the potential to save consumers millions on their moving […]

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Clients For Life Await, Kirk King, Continuity Programs

Clients for Life Await

Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even […]

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Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use […]

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Kirk King of Continuity Programs featured in MReport

Pain Points Lenders Can Resolve With Mortgage CRM Technology

Story as published in MReport, your trusted source for mortgage banking news. By Kirk King, President of Continuity Programs, Inc. Thanks to mortgage CRM technology, lenders can address many of the pain points they face. This means lenders can improve their time management, lead generation, and customer retention rates, as well as providing the best […]

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Continuity Programs Integrates Testimonial Tree

Continuity Programs Announces Integration with Testimonial Tree

Continuity Programs, Inc. is excited to announce a new integration with Testimonial Tree. Continuity Programs’ real estate marketing and mortgage CRM software is now integrated with Testimonial Tree’s online reputation management system. This partnership will benefit real estate agents and loan officers by automatically passing online reviews between the two platforms. Kirk King, President of […]

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