How to Choose the Best Real Estate CRM and Marketing Vendor

Having a real estate CRM is like having an assistant to help you keep track of your clients, properties, and campaigns. These days, a CRM is an indispensable and necessary tool for any real estate business that wants to compete and stay efficient. But the CRM market is saturated. It can be confusing finding the […]

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Win Back Lost HVAC Customers with Direct Marketing

Customer retention is essential to the success of your HVAC business. Not only do repeat customers provide you with a steady stream of revenue, they can give you referrals, testimonials, and positive marks on review sites, all of which can lead to new HVAC customers. Upselling and reselling to your current customers is also more […]

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Continuity Programs’ MyLeadDashboard Features Automated Real Estate Prospecting Solutions

WALLED LAKE, MI (June 5, 2018) Continuity Programs continues to roll out its latest automated real estate marketing product, MyLeadDashboard. The web-based platform offers a fully automated approach for “Just Listed” and “Just Sold” mailing campaigns. Since introduction earlier this year, top real estate firms across the country are embracing the system. New Orleans-based Latter […]

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7 Ways to Generate Real Estate Leads You May Not Have Thought Of

Real estate professionals need to keep their lead pipeline flowing to reach their goals. When plenty of leads are coming in, it seems reasonable to generate real estate leads the same way you always have. But like any market, the real estate market fluctuates. It can be impacted by interest rates, the economy, government policy, […]

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7 Ways to Get Better HVAC Leads

When you’re running an HVAC business, the more leads you can get, the better. Leads are the lifeblood of any contracting organization. But what about the quality of your leads? For example, if you’d prefer commercial contracts but most of the attention you’re getting is from homeowners, your strategy might need some adjusting. If you’ve […]

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Bank Marketing: Best Practices for Automation Through Your Mortgage CRM

Financial, mortgage, and bank marketing are increasingly challenging in today’s demanding environment. The mortgage lending market, once the sole purview of banks, is rapidly being taken over by nonbank lenders and other nontraditional players. During 2016, the share of first-lien, owner-occupied purchase mortgages made by nonbank mortgage companies rose from 50% to 53%, according to […]

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How to Save Time by Automating Your Just Listed & Just Sold Marketing Campaigns

There’s something iconic about “Just Listed” and “Just Sold” yard signs. People who see them just can’t help but take a quick look at the homes behind them. But as a real estate marketing strategy, they aren’t very effective. A sign won’t reach very many people, so other strategies are necessary. Although most people today […]

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5 Tips for Creating a Goal-Driven HVAC Sales Team

HVAC sales professionals face unique challenges in today’s selling environment. Most customers are now accustomed to the typical sales pitch, so they won’t be impressed if your sales team is relying on the old standbys, like one-sided propositions. They can compare dozens, even hundreds of options online before they even reach out to an HVAC […]

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Is Your Mortgage CRM Hurting Loan Officer Retention?

Mortgage companies that are staffed by top-producing loan officers can maintain consistent growth and position themselves for the future. But across the mortgage industry, recruiting and retaining loan officers is still one of the biggest challenges for lenders. Conversations about retaining top talent often veer into topics like compensation and benefits packages. But surprisingly, the […]

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