Clients For Life Await, Kirk King, Continuity Programs

Clients for Life Await

Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even […]

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Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use […]

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Kirk King of Continuity Programs featured in MReport

Pain Points Lenders Can Resolve With Mortgage CRM Technology

Story as published in MReport, your trusted source for mortgage banking news. By Kirk King, President of Continuity Programs, Inc. Thanks to mortgage CRM technology, lenders can address many of the pain points they face. This means lenders can improve their time management, lead generation, and customer retention rates, as well as providing the best […]

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Continuity Programs Integrates Testimonial Tree

Continuity Programs Announces Integration with Testimonial Tree

Continuity Programs, Inc. is excited to announce a new integration with Testimonial Tree. Continuity Programs’ real estate marketing and mortgage CRM software is now integrated with Testimonial Tree’s online reputation management system. This partnership will benefit real estate agents and loan officers by automatically passing online reviews between the two platforms. Kirk King, President of […]

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4 Tips to Help Achieve Successful Mortgage CRM Adoption

Adopting CRM software is one of the best things your mortgage company can do for itself. However, as sophisticated and effective as today’s CRM softwares have become, the adoption process can still prove troublesome. If you’re on the verge of adopting a new CRM system or want to help your lenders better adjust to your […]

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Guide to Selecting the Best Real Estate Marketing Software

If you’re one of the many companies looking for the best real estate marketing software, then you’re undoubtedly familiar with just how many options are on the market. If you hope to create a shortlist of viable options for your company and its needs, then you’re going to need a set of criteria that will […]

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How Geo-Targeting Can Drive CRA Business for Banks

Since its enactment in 1977, The Aspen Institute reports that “The CRA is credited with pumping nearly $2 trillion into historically underserved communities through mortgage, small business, and farm lending” in order to meet the law’s requirements. For banks looking to meet the requirements set forth by the Community Reinvestment Act and drive CRA business, […]

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Social Proof and the Real Estate Customers of Tomorrow

As industries evolve, so will their consumers. The emergence of digital environments and tools have transformed the way the real estate industry operates and interacts with its consumers. But as the millennial demographic has entered into the housing market, its buyer journey has also changed. Consumers are more connected to each other than ever before. An […]

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Unlocking the Potential of Your Client Database with Automated Real Estate Marketing

Managing, overseeing, and staying in touch with your audience of contacts and customers is rarely easy. With so much data to interpret and expectations to meet, it’s not uncommon for companies of all sizes to experience some degree of strain as they try and keep up with their customer’s needs. This is where automated marketing […]

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HVAC Maintenance Plan Retention Program

4 Questions to Start Your Spring – The Answers Might Surprise You

February and March.  These can be “bad words” in our industry.  We generally celebrate when either one, or both, of these months are over.  Take this slower time to get ready for a strong spring and summer season.  When April/May hits, it’s probably too late to get started. What would make this spring different than […]

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