Co-Branding Marketing

Co-Branding Marketing With Preferred Partners: 3 Tips

Co-branding is a type of marketing that relies on forming strategic partnerships to increase brand awareness. Frequently used with consumer goods, fashion, and the automotive business, co-branding is also effective for service-related industries, including mortgage lenders. Co-Branded Mortgage Marketing Also known as strategic partnerships, the practice of co-branding is extremely effective at strengthening brand recognition for both parties while […]

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Virtual Open House

The Virtual Open House Is Changing Real Estate Marketing

Open house visits can be a fun way for buyers to explore a new home. But a high-tech approach to the traditional Sunday search is gaining speed and offers just as much, if not more, entertainment value. The best part? It also helps real estate agents increase their listing’s exposure and makes their efforts more successful. The virtual […]

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Professional Flyer Design

5 Design Tips for Professional Flyers

Flyers remain a crucial aspect of any advertising and cross-platform marketing campaign. You want it to grab the attention of your intended market and be memorable to them. Regardless of your brand identity or scope of business, your professional flyer should be designed with your target market in mind. With a strong visual image and a […]

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Join Continuity Programs at the 2018 MBA Technology Solutions Convention & Expo

Continuity Programs is pleased to announce we’ll be exhibiting our latest SaaS technology at the Mortgage Bankers Association’s Technology Solutions Convention & Expo in our hometown of Detroit, Michigan, from April 15-18. Visit us at booth #531 to demo and learn about how our mortgage technology solutions are helping mortgage lenders, banks, and credit […]

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Automated Contractor Marketing and Lead Generating System

Learn About How Our Contractor Marketing System Works

As a contractor business, your marketing and sales can work differently from many other types of businesses. That’s why it’s so important to work closely with professional marketing partners who understand how your business structure works and how to generate new leads and customers for your business. At Continuity Programs, we have built an entire marketing […]

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Mortgage Referral Partners

7 Steps to Building Valuable Mortgage Referral Partners

Strategic partners are an important source of mortgage referrals and add value to your overall marketing strategy. Whether you partner with real estate agents, accountants, appraisers, builders, and/or real estate attorneys, here are seven essential steps to building relationships that help increase your mortgage lead generation while boosting revenue. Make the first move. No matter […]

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Contractor marketing

Contractor Marketing: How to Ask for (and get) Referrals

One of the most effective contractor marketing strategies is word of mouth marketing. This includes getting your customers to refer others to you. If you do a great job and have great customer service, then your past customers will be happy to refer their friends and family to your business. But how often do you […]

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Client Follow-up Process

How to Integrate a Client Follow-up Process Into Your Real Estate Business

Whether you’re new to the game, or have been in the real estate business for years, a dynamic client follow-up process should be a part of your real estate marketing plan. Repeat and referral business is one of the most valuable and cost-effective opportunities available to you as a real estate agent. A typical agent […]

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mortgage marketing

How to Be a Real Estate Agent’s Best Friend

Directly targeting borrowers is one important part of any mortgage marketing strategy. But, if you want to reach them more quickly than your competition does, getting help from local real estate agents is a great way to grow your business. While real estate agents may not be a direct market for mortgage lenders, they do […]

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