Smart Ways To Market Your Company’s Brand

One word can define perhaps the most important step to ensuring an effective branding strategy: teamwork. Even with a high-quality branding strategy, you’ll be spinning your wheels if everyone in your company isn’t on the same page — and you’ll be wasting time and money. Is your sales team consistent with your company’s brand image?

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5 Benefits That Referral Programs Provide — And How To Get Them

Implementing a referral program can optimize your business’ sales cycles, producing qualified prospects that will maximize your sales funnel. Leading to a better ROI than cold calling or generating brand-new leads from scratch, referral programs can drive your marketing efforts further. 5 referral programs benefits include:

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What Marketing Solutions Work For Service Industries?

Most small businesses in the U.S. that gross under $1 million in sales are service industry companies. These businesses often get caught in the trap of placing most of their emphasis on just staying in business rather than on developing overall, long-term strategies for success. Unfortunately, that means less opportunity to grow your company. Marketing solutions […]

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Best Ecards For Business? 3 Tips To Guide Your Selection

Using a combination of traditional mail and email, businesses can develop a highly efficient strategy to connect with existing customers, generate leads and increase brand awareness. Built on a foundation of a strong customer retention program, ecard programs in particular give businesses a low-cost communication method. What are the best ecards for business? Businesses should […]

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Customer Prospecting: 3 Strategies That Work

Need to improve the results of your customer prospecting strategy? The right approach can include referral programs, cold calling, direct mail, autoresponders or blogs, along with many other options. Direct-mail campaigns get proven results, and should generally be a part of the prospecting strategy for any business. Use these three strategies for better results:

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How Turnkey Email Marketing Solutions Benefit Small Business Across Industries

As your business grows, you might find that it’s difficult for your marketing team to keep up. Small businesses across industries often turn to a company that can provide email marketing turnkey solutions. With a team of professionals dedicated to your business’ success, you can optimize your marketing efforts.

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Why Direct Mail Options Reach Targeted Consumers

Direct mail stands as one of the most effective marketing tools around. It’s a proven method that continues to produce. As part of your overall marketing strategy, and combined with other successful tools like business e-cards, email marketing campaigns, and customer retention programs, direct mail will position your business for optimal ROI.

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Customer Retention Strategy: 3 Tips For Creating An Effective One

Don’t have a customer retention strategy? You could be missing out on potentially valuable business from your existing customers — business that’s much more cost-effective to garner and produces a higher volume of sales. A successful business must balance a focus on new customer leads with nurturing existing customers, creating a convergence of the best of both […]

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Five Ways Customer Loyalty Programs Reward You And Your Clients

Whether you have an existing customer loyalty program or you’re thinking about creating one, experts generally agree that customer loyalty programs give you an edge. The benefits include retaining existing customers, engaging new ones and enhancing sales. But maybe it’s time to rethink customer loyalty entirely — for what works with today’s customer.

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