Most small businesses in the U.S. that gross under $1 million in sales are service industry companies. These businesses often get caught in the trap of placing most of their emphasis on just staying in business rather than on developing overall, long-term strategies for success. Unfortunately, that means less opportunity to grow your company. Marketing solutions […]
Using a combination of traditional mail and email, businesses can develop a highly efficient strategy to connect with existing customers, generate leads and increase brand awareness. Built on a foundation of a strong customer retention program, ecard programs in particular give businesses a low-cost communication method. What are the best ecards for business? Businesses should […]
Need to improve the results of your customer prospecting strategy? The right approach can include referral programs, cold calling, direct mail, autoresponders or blogs, along with many other options. Direct-mail campaigns get proven results, and should generally be a part of the prospecting strategy for any business. Use these three strategies for better results:
As your business grows, you might find that it’s difficult for your marketing team to keep up. Small businesses across industries often turn to a company that can provide email marketing turnkey solutions. With a team of professionals dedicated to your business’ success, you can optimize your marketing efforts.
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
Direct mail stands as one of the most effective marketing tools around. It’s a proven method that continues to produce. As part of your overall marketing strategy, and combined with other successful tools like business e-cards, email marketing campaigns, and customer retention programs, direct mail will position your business for optimal ROI.
Don’t have a customer retention strategy? You could be missing out on potentially valuable business from your existing customers — business that’s much more cost-effective to garner and produces a higher volume of sales. A successful business must balance a focus on new customer leads with nurturing existing customers, creating a convergence of the best of both […]
Whether you have an existing customer loyalty program or you’re thinking about creating one, experts generally agree that customer loyalty programs give you an edge. The benefits include retaining existing customers, engaging new ones and enhancing sales. But maybe it’s time to rethink customer loyalty entirely — for what works with today’s customer.
Think most businesses don’t need customized marketing solutions? That’s true only if you want to keep your business locked into its past performance, and stunt its growth. Customers have changed, and the way they buy has changed, too. That’s why every business can benefit from customized marketing solutions: A finely tuned marketing program will target your […]
Whenever you decide to begin a new marketing campaign, the end result should provide a significant return on the investment, or ROI. That’s why it’s important for businesses to take the time to evaluate the best strategy moving forward, one that will get results. Cross-media marketing campaigns could be just what you’re looking for — they […]