Product Marketing Manager – SaaS CRM Company

Job Summary:
Continuity Programs is currently seeking an experienced Product Marketing Manager for our corporate office located in Walled Lake, MI.

The Product Marketing Manager works directly for the CEO and is a member of the Leadership Team. This is a big position, a huge opportunity, and a no-excuses seat! As the Product Marketing Manager, you are responsible for the creation and execution of end-to-end marketing campaigns to position our software as a solution for our customers and prospects nationwide. In larger corporations this is the equivalent of a CMO position. The goal is to 10X the company in just a few years growing users of our SaaS CRM Software with built-in Marketing Automation. The Product Marketing Manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management. Our CRM software solutions are custom-built for Real Estate Companies, Mortgage Lenders, and Residential Contractors.

Duties/Responsibilities:
• Ability to take charge in all things marketing related
• Launch the Rebrand – Mobile 1st UI/UX this year (has already been under development for 1.5 years)
• Launch the Freemium Version of CRM software this year
• Explode new brand to build awareness to approximately 2 million potential users, management, and executives
• Grow free users into paid subscribers and/or corporate agreements
• Grow adoption of users (prioritizing feature requests from users)
• Grow monthly sales per user
• Grow users from 30,000 to 300,000+ within a few years
• Reduce the cost to acquire
• Manage marketing partners including digital & creative agencies to support your strategy
• Oversee & track pay-per-click ads to ensure the spend is producing an ROI

Salary:
Negotiable, plus bonus

Required Technical Skills/Abilities/Traits:
• Proven track record of scaling a B2B company
• Develop marketing strategy (including competitor research)
• Execute your own marketing strategy
• Experience with public relations and press releases
• Quickly pivot if strategy is not working
• Highly energetic and motivated
• A confident self-starter with a passion for sales, marketing, and technology
• Out-of-the-box, creative, big picture driven
• WordPress experience a plus
• Sharpspring, HubSpot or other marketing automation platform skills a plus
• Utilize videos in marketing via email marketing

Supervisory Responsibilities:
• Appointment Setting Company & Marketing Partners; as we scale, building an internal marketing team

Education and Experience:
• Bachelor’s Degree in Marketing, Masters preferred
• 10+ years of marketing experience
• 5+ years marketing and growing a software company
• 5+ of marketing a SaaS company
• 3+ years of relevant business development experience is ideal

Physical Requirements:
• Prolonged periods of sitting at a desk and working on a computer.

About Continuity Programs:
Located in Walled Lake, MI Continuity Programs offers CRM Software with Automated Marketing Campaigns for the Real Estate, Mortgage, and Contractor industries. We also provide marketing products that can be purchased online through our eCommerce storefronts.

We are looking for team members that share our core values:
Service Excellence-We strive to WOW in everything we do
Technology Driven-Committed to continuously implementing advanced technology
Integrity-Truthful & honest and consistently doing the right thing
Learning & Growing-Determined to educate ourselves & better the organization
Fun Teamwork-We are a hardworking team that supports each other in an upbeat & lively culture

We offer a competitive, comprehensive benefits package to full-time employees that includes:
• Medical, Dental, Vision and Disability Insurance Options
• Paid Vacation & Paid Holidays
• 401(k) Plan with Company Matching
• Professional, Team Environment
• A great opportunity at a great place to work

Continuity Programs is an Equal Opportunity Employer. We maintain a drug-free workplace and perform pre-employment screening, background checks and substance abuse testing.

If you feel that you are a good fit with our core values, and meet the qualifications above, please forward your resume to resumes@continuityprograms.com, and include salary requirements.