Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers, and maintaining strong relationships with referral partners. Keeping up with those tasks is a […]
MyCRMDashboard Featured in Fintech Product Showcase by HousingWire Magazine
Continuity Programs Provides Automated Marketing For LOs MyCRMDashboard provides LOs an automated platform to stay in touch with borrowers While it’s important for loan officers to win new business, it’s just as important to stay front-of-mind with past borrowers. Lenders have a poor track record of capturing repeat business, retaining less than 8% of their […]
Clients for Life Await
Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even […]
Pain Points Lenders Can Resolve With Mortgage CRM Technology
Story as published in MReport, your trusted source for mortgage banking news. By Kirk King, President of Continuity Programs, Inc. Thanks to mortgage CRM technology, lenders can address many of the pain points they face. This means lenders can improve their time management, lead generation, and customer retention rates, as well as providing the best […]
Bank Marketing, Continuity Programs, HP, Mortgage Financial Marketing, News and Articles, Press Release, Real Estate Marketing
Continuity Programs Announces Integration with Testimonial Tree
Continuity Programs, Inc. is excited to announce a new integration with Testimonial Tree. Continuity Programs’ real estate marketing and mortgage CRM software is now integrated with Testimonial Tree’s online reputation management system. This partnership will benefit real estate agents and loan officers by automatically passing online reviews between the two platforms. Kirk King, President of […]
How Geo-Targeting Can Drive CRA Business for Banks
Since its enactment in 1977, The Aspen Institute reports that “The CRA is credited with pumping nearly $2 trillion into historically underserved communities through mortgage, small business, and farm lending” in order to meet the law’s requirements. For banks looking to meet the requirements set forth by the Community Reinvestment Act and drive CRA business, […]
FinancesOnline Awards MyCRMDashboard Mortgage CRM Great UX and Rising Star
Continuity Programs’ MyCRMDashboard Mortgage CRM Presented with Two CRM Software Awards by Reputable Platform for Software Reviews. Continuity Programs’ MyCRMDashboard Mortgage CRM software has recently been distinguished with two esteemed awards from FinancesOnline, a go-to platform for quality reviews on SaaS solutions. The cloud-based mortgage CRM earned their 2018 Great User Experience and 2018 Rising […]
How MyCRMDashboard Helps North Shore Bank Generate Leads & Stay Top of Mind: A Case Study
Mortgage CRMs offer a litany of benefits to lenders, especially those few designed specifically for the mortgage industry. Keeping in touch with past and current clients can be a challenge, but a good mortgage lead generation CRM also provides marketing automation to take that burden off the loan officers. Continuity Programs ran a case study […]
Kirk King to Speak at VMLA Annual and NE Mortgage Conferences 2018
We’re excited to participate in two wonderful events next month! The Virginia Mortgage Lenders Association Annual Convention takes place from September 20-21, 2018 at the Hilton Norfolk The Main in Norfolk, VA. The conference will cover pertinent topics that include discussion of best practices as well as latest approaches to today’s lending challenges. It’s a […]
Bank Marketing: Best Practices for Automation Through Your Mortgage CRM
Financial, mortgage, and bank marketing are increasingly challenging in today’s demanding environment. The mortgage lending market, once the sole purview of banks, is rapidly being taken over by nonbank lenders and other nontraditional players. During 2016, the share of first-lien, owner-occupied purchase mortgages made by nonbank mortgage companies rose from 50% to 53%, according to […]