Effective Enterprise Marketers

5 Things Effective Enterprise Marketers Get Right

Enterprise marketing is more important today than it ever has been before. It’s an ever-evolving aspect of business that company owners must monitor and evaluate for optimal performance. There are some consistencies to successful marketing strategies. Learn from and do these five things that effective marketers get right. 1. Have a solid content marketing plan. Your […]

Create Explainer Videos

Enterprise Marketing: 5 Reasons to Create Explainer Videos

Video is more engaging than any other form of content. That is why an increasing number of companies are utilizing explainer videos as part of their enterprise marketing strategy. The following are five more reasons why these videos are great ways to demonstrate your products or services to customers. They Quickly Empower Your Customer People […]

Enterprise Marketing Strategy

Three Components of a Successful Enterprise Marketing Strategy

The success of your business relies on you constantly generating new customers and also maintaining an ever-growing database of loyal customers. Achieving that requires an enterprise marketing strategy that always fits with your business plan and can be adapted as the market changes. Be sure these three essential components are part of your marketing strategy. […]

CRM Software

The Context & Content of CRM Software

Customer relationship management is essential for any business to survive and grow. Just a few years ago, it may have been optional. Now, it is imperative that your customer relationship management system provides you with the data your company needs to build long-lasting, loyal relationships with the customers reached by your marketing department. That is […]

CRM Versus Marketing Automation

CRM Versus Marketing Automation Campaigns

Marketing automation software and CRM (customer relationship management) systems perform similar functions but have two very different purposes. CRM is primarily used for sales strategies and managing direct communications with both potential and current customers. Marketing automation software is used to streamline, automate, and measure the effectiveness of marketing campaigns. Both systems store key information […]

Corporate Marketing to Generation X

Corporate Marketing to Generation X

Often referred to as the forgotten generation, people born between 1965 and 1980 have always lacked the population numbers of baby boomers. Numbers from the U.S. Census Bureau show that Millennials are now the largest living generation. For many companies, people currently between the age of 35 and 50 are relegated to being the unappreciated […]

Automated Marketing

Examples of Automated Marketing Programs that Retain Customers & Generate Leads

The technology is readily available to automate many marketing tasks, such as emails, posts to social media, and content updates on your website. It is important that you fully understand the capabilities of any automated marketing program you choose. Ideally, it helps you maintain individualized contact with your existing customers while connecting with potential customers […]

Retention Marketing

Retention Marketing: Personalization of Corporate Brands

The concept of retention marketing is simple: Take action to increase the likelihood that your customers will purchase from you again. Everyone understands that retaining existing customers is less costly than acquiring new customers. That is common sense. But, personalization of your corporate brand does more than save marketing dollars – it strengthens the bond […]