Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. Here’s a guide brought to you by Continuity Programs. Multi-Channel Marketing 101 […]
It’s a standard rule of business that whatever the customer is looking for, you should sell them something more. Whether it’s an upgrade to their service agreement or extra features on a new car, the more value you can get out of a single sale, the better. This is called cross selling. But it can’t be […]
For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the company and its offerings. A viral video can spread brand awareness to millions of viewers across the United States and internationally. Even simple […]
In the context of B2B sales, generating leads and getting referrals is just as important as in B2C selling. When dealing with other businesses, however, a B2B sales professional has some different but effective B2B referral strategies that can be brought into play to increase the number of leads and referrals.? Build your social media […]
The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and […]
Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.