4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI […]

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Customer Database Marketing: The Key to Lead Generation and Retention

The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for […]

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How to Prosper With Database Marketing

Modern marketing requires that you know as much about your customers and prospects as possible. This ensures that you will be able to respond to your customers’ actual needs and send marketing messages that are most likely to be of interest to the people who can buy from you. Database marketing provides a method of gathering and […]

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More Database Marketing Tips Now Available in Our Resource Center

Are you ready to reach out to your contacts and customers with a marketing message? Let your database work for you. Continuity Programs introduces the second in our new resource series to help you understand how to implement a more effective database marketing campaign. It’s full of tips and solutions that your company can implement […]

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database marketing

Continuity with Your Customers Part 1: Introduction to Database Marketing

A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.

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New Resource Now Available on Database Marketing

At Continuity Programs, we’re always looking for ways to help our clients improve relationships with their customers. It’s what we do. One of the areas we specialize in to help companies with their customer communications is intelligent database marketing. We have now launched the first in a series of info sheets to help companies fully […]

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database management

Database Management: 5 Pointers to Make Sure Your Firm Has Quality Information

The success of your business depends in large part on the quality of the information contained in your customer database. With poor or outdated data negatively affecting up to 40 percent of a company’s objectives, it pays to make sure your database management supports high-quality information that will return results.

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