4 Ways to Make That Email Marketing Campaign More Human and Less Corporate

When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your […]

email marketing

Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts

Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey & […]