Mortgage CRMs offer a litany of benefits to lenders, especially those few designed specifically for the mortgage industry. Keeping in touch with past and current clients can be a challenge, but a good mortgage lead generation CRM also provides marketing automation to take that burden off the loan officers. Continuity Programs ran a case study […]
7 Ways to Generate Real Estate Leads You May Not Have Thought Of
Real estate professionals need to keep their lead pipeline flowing to reach their goals. When plenty of leads are coming in, it seems reasonable to generate real estate leads the same way you always have. But like any market, the real estate market fluctuates. It can be impacted by interest rates, the economy, government policy, […]
7 Ways to Get Better HVAC Leads
When you’re running an HVAC business, the more leads you can get, the better. Leads are the lifeblood of any contracting organization. But what about the quality of your leads? For example, if you’d prefer commercial contracts but most of the attention you’re getting is from homeowners, your strategy might need some adjusting. If you’ve […]
Lead Generation Techniques to Further Your Business
Without a successful program of lead generation, you’ll be unable to acquire the steady stream of new customers you need to maintain your company’s existence. The following list includes some practical and proven lead generation techniques for getting the word out about your company and acquiring leads that you can turn into customers.
7 Lead Generation Techniques to Incorporate Into Your Marketing Campaign
A steady stream of new customers is vital to the continued success of your business. Here are seven reliable lead generation techniques that you can apply immediately to attract more attention to your company and produce more leads and customers.
3 Ways Your Lead Generation Efforts May Be Missing Your Customers
Lead generation is critical to any business, but sometimes even your best efforts seem to fall short of expectations. Here are three ways your online lead generation efforts may be missing the mark, along with some brief suggestions on improving new customer acquisition.
Lead Generation Techniques That Ensure Optimal ROI
An effective lead generation program is vital to the continued survival of any business. However, just generating leads isn’t enough; an appreciable percentage of the leads must be converted to paying customers to maintain an acceptable return on investment. Here are some lead generation techniques you can apply to your marketing to improve the ROI […]
Generate Leads with Social Media and Funnel Them to Your CRM Tool
More and more, social media is being used as a fertile ground for finding, qualifying, and converting leads. If you generate leads with social media, however, you also need an effective and efficient way to handle those leads once you have them. The following techniques can help you improve the way you generate leads with social […]
A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation
As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.
Lead Generation and Marketing Automation Go Hand in Hand
Marketing automation is a business strategy that can give you a significant edge in the acquisition, nurturing and conversion of new customers. Evidence continues to mount that a well-run and intelligently deployed system of marketing automation can produce substantial improvements in sales efficiency, lead generation, customer retention and conversion.