Continuity Programs Introduces New Web-To-Print Store

FOR IMMEDIATE RELEASE WALLED LAKE, Mich. – August 12, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new ecommerce portion of their website. The brand new web-to-print store includes customizable direct mail campaigns and printed media that can be ordered online. The store was built to help businesses fulfill their […]

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Implementing a Multi-Channel Marketing Strategy

Today’s savvy consumers are no longer passive advertising recipients — they’re actively seeking out information on the goods and services they buy using multiple platforms. To reach out and attract prospects and customers, your business needs to implement a matching multi-channel marketing strategy. Here’s a guide brought to you by Continuity Programs. Multi-Channel Marketing 101 […]

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4 Essential Database Marketing Techniques

In today’s digital world, a well constructed and maintained customer database is a vital asset for a comprehensive marketing strategy. Your company’s ability to connect your services and products to the needs of current, past, and potential customers helps retention and generates leads. The following are four essential database marketing strategies and techniques to drive your company’s marketing ROI […]

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mortgage lead

How to Generate the Best Possible Mortgage Leads

Whether tapping your own ingenuity, utilizing the Internet’s resources or trekking time-tested and proven marketing avenues, there’s a bountiful supply of mortgage leads to win over. The best possible leads will be qualified parties interested in your services, your products and in you. On that account, you will need all of the preceding skills, tools and strategies […]

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Effective Ways to Follow-Up with Prospects and Clients

Clients are more concerned than ever with hearing from your company after you make a sales pitch or complete a transaction. The most effective customer retention strategies utilize follow-up communication in an eye-catching way. If you want to stay ahead of the competition, employ these effective follow-up strategies to boost business. Be Quick Following-up immediately after your meeting […]

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customer retention

Essential Customer Retention Advice for Small Business Owners

Attracting new customers is an important part of maintaining your company, but repeat customers are the key to long-term business success and profitability. Apply the following concepts and techniques to your customer retention strategy and you’ll see more familiar faces coming back for repeat purchases. Establish a customer retention program: Industry experts estimate it costs […]

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Multi-Ethnic Group of Diverse People Holding Letters To Form A VIRAL

Increase Brand Awareness with a Viral Video

For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the company and its offerings. A viral video can spread brand awareness to millions of viewers across the United States and internationally. Even simple […]

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client relationships

How to Fix a Flawed Client Relationship

In the course of regular business activities, it’s almost sure to happen: one of your customers has a serious conflict with you and becomes dissatisfied. Here are some ways to mend broken client relationships and bring good customers back. Apologize: Sometimes the simplest solution is to apologize for whatever problem occurred that created the unhappy […]

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Sillouette of Global Business People Infographic

How Infographics Establish Credibility

In business, credibility establishes you as an expert in your field and gives potential customers confidence that you will be able to resolve their problems. Creating and distributing infographics is an effective technique you can use to improve your reputation among potential customers. Here is how infographics generate leads and how you can use that […]

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