A steady stream of new customers is vital to your business, but don’t lose track of the customers you already have in the search for new ones. A loyal and satisfied base of repeat customers will ultimately be more valuable than even a large number of one-and-gone buyers. Here are some effective ways to build […]
Announcement – Online Client Satisfaction Surveys for Real Estate Now Available
A new system of online client satisfaction surveys for real estate will help Continuity Programs better serve its client base of real estate professionals. Established as part of the company’s Connections client follow-up system, the online client satisfaction surveys will give real estate professionals the opportunity to uncover important information about their interactions with clients and their […]
Customer Relationship Management and Marketing Go Hand-In-Hand
Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and cultivated over time, which will translate into more sales and better customer retention. Customer relationship management helps keep your existing customers happy and […]
A Deeper Look at Relationship Marketing — 3 Tips for Making the Connection Count
Finding out information about your customers is much easier today because of the proliferation of social media platforms—a LinkedIn profile or series of tweets on Twitter, for example, can be very informative. In the best type of relationship marketing, the information you gather on your customers should come from more direct sources.
CEOs Using Social Media Make an Impact – 7 Practical Tips for Success
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
Effective Ways to Improve Customer Relationship Marketing Efforts
The best customer relationship marketing systems provide a systematic and gradual way to build the one-on-one customer relationships that increase sales, solidify loyalty and prompt your customers to recommend you to others.
4 Ways Relationship Marketing Trumps Traditional Marketing Techniques
Traditional one-way marketing has its place, but if you’re relying solely on these methods, you may find it hard to build up a base of loyal customers. Ads and branding will get people in the door, but winning loyalty requires a long-term relationship marketing plan.
How Radius Marketing Can Attract Potential Clientele
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing.
Neighborhood Marketing: Target a Known Demographic
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
Relationship Marketing Programs Keep Your Customers As Sources Of Revenue And Referrals
“Relationship marketing” may be the current catchphrase, but the concept is as old as commerce itself. Developing relationships is the key to building a sustainable business.