Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers, and maintaining strong relationships with referral partners. Keeping up with those tasks is a […]
Continuity Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM
New integration allows loan officers to send SMS text messages to contacts through MyCRMDashboard Continuity Programs, Inc. is pleased to announce a new software feature. Continuity Programs connected its mortgage CRM software with Twilio’s communication platform. This technology integration enables users of MyCRMDashboard to create conversations with their prospects, customers and referral partners through SMS. […]
MyCRMDashboard Featured in Fintech Product Showcase by HousingWire Magazine
Continuity Programs Provides Automated Marketing For LOs MyCRMDashboard provides LOs an automated platform to stay in touch with borrowers While it’s important for loan officers to win new business, it’s just as important to stay front-of-mind with past borrowers. Lenders have a poor track record of capturing repeat business, retaining less than 8% of their […]
Clients for Life Await
Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Continuity Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even […]
Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation
It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use […]
Pain Points Lenders Can Resolve With Mortgage CRM Technology
Story as published in MReport, your trusted source for mortgage banking news. By Kirk King, President of Continuity Programs, Inc. Thanks to mortgage CRM technology, lenders can address many of the pain points they face. This means lenders can improve their time management, lead generation, and customer retention rates, as well as providing the best […]
Bank Marketing, Continuity Programs, HP, Mortgage Financial Marketing, News and Articles, Press Release, Real Estate Marketing
Continuity Programs Announces Integration with Testimonial Tree
Continuity Programs, Inc. is excited to announce a new integration with Testimonial Tree. Continuity Programs’ real estate marketing and mortgage CRM software is now integrated with Testimonial Tree’s online reputation management system. This partnership will benefit real estate agents and loan officers by automatically passing online reviews between the two platforms. Kirk King, President of […]
4 Tips to Help Achieve Successful Mortgage CRM Adoption
Adopting CRM software is one of the best things your mortgage company can do for itself. However, as sophisticated and effective as today’s CRM softwares have become, the adoption process can still prove troublesome. If you’re on the verge of adopting a new CRM system or want to help your lenders better adjust to your […]
How Geo-Targeting Can Drive CRA Business for Banks
Since its enactment in 1977, The Aspen Institute reports that “The CRA is credited with pumping nearly $2 trillion into historically underserved communities through mortgage, small business, and farm lending” in order to meet the law’s requirements. For banks looking to meet the requirements set forth by the Community Reinvestment Act and drive CRA business, […]
Social Proof and the Real Estate Customers of Tomorrow
As industries evolve, so will their consumers. The emergence of digital environments and tools have transformed the way the real estate industry operates and interacts with its consumers. But as the millennial demographic has entered into the housing market, its buyer journey has also changed. Consumers are more connected to each other than ever before. An […]