4 Ways to Improve Your Mortgage Marketing Communications

You’ve got your marketing program set and you’re sending out regular communications, but you’re not getting the response you expected. Your program may need help. Look over these ideas for making your mortgage marketing communications more effective. 1.) Target your marketing. Some marketing programs send mass mailings indiscriminately. To make every dollar count, create targeted mailings […]

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The Advantages of a Keep-in-Touch Program for Mortgage Professionals

Mortgage professionals occupy a unique position in the financial world. The home is the largest purchase most consumers will ever make; very few homebuyers have the funds available to purchase a home outright. As a mortgage professional, you are an essential part of making the dream of home ownership into reality. Underwriting mortgages can be profitable, but […]

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3 Ideas for Newsletters for Loan Officers

Regular mailings to your current and prospective clients are important for keeping your name in their psyche so that they’ll think of you when they actually need a loan. To that end, regular newsletters for loan officers, when done right, can be an asset to your business. The content should be brief, easy to read, […]

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3 Ways Loan Officers Can Get More Referrals

The real estate game is constantly changing with the players rotating in and out. Whether it’s realtors you’ve been working with or past clients you’re still connected to, depending on them to provide consistent business isn’t possible. To keep your work flowing, you need to have referrals for new work when the regular work is slow. […]

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ClientTracker Mortgage Leads

Mortgage Lead Generation Made Easy

After more than 30 years of steady growth, the United States real estate market experienced a dramatic downturn in 2006. Now, the market is recovering. Real estate professionals who have weathered the troubled times are once again positioned to succeed. If you want to take advantage of the opportunities presented by this upturn in the market, you will […]

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Setting up a Customer Tracking System for Loan Officers

Do you currently use a customer tracking system for your loan officers? By tracking your past customers, you can turn them into repeat customers or a good source of referrals. What Is a Customer Tracking System? In the mortgage industry, your current customers could become new clients as they move from one home to another. Previous customers […]

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Why Automated Marketing for Loan Officers Works

The purpose of marketing is to generate leads to possible customers. Because the time between mortgage loans can sometimes span years, you need to stay fresh in the minds of both past and potential customers, and at the same time differentiate yourself from the competition in a positive way. That’s why automated marketing for loan […]

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Improve the Quality of Your Mortgage Leads

In the mortgage business, customer leads are an essential part of success. The issue is not simply having enough leads; a large number of leads can be a drain on your resources. If your loan officers must waste time sifting through hundreds of leads for every actual sale, your profit margin will shrink. If you could improve the […]

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Understanding How the Mortgage Sphere of Influence Marketing Works

The concept of using your sphere of influence in marketing isn’t a new one. You should look to your connections when you want to build or grow. Your particular sphere of influence could include current and previous business connections, family, friends, and college contacts. It could also include your softball team, your barber, and your […]

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Continuity Programs Introduces New Mortgage & Financial Marketing Store (PR)

Leader in customer retention unveils mortgage and financial marketing store creating user friendly way to browse, customize, and order direct mail and client follow-up programs. WALLED LAKE, Mich. – April 14, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched an SOC Compliant ecommerce portion of their website. The brand new mortgage […]

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