In the real estate industry, following up with clients and prospects is perhaps the most important part of maintaining sustainable growth. But if your goal is to capture as many real estate leads as you can, you need to generate prospects easily and follow up with all of them rapidly and extensively, even years after […]
How to Choose the Best Real Estate CRM and Marketing Vendor
Having a real estate CRM is like having an assistant to help you keep track of your clients, properties, and campaigns. These days, a CRM is an indispensable and necessary tool for any real estate business that wants to compete and stay efficient. But the CRM market is saturated. It can be confusing finding the […]
Continuity Programs’ MyLeadDashboard Features Automated Real Estate Prospecting Solutions
WALLED LAKE, MI (June 5, 2018) Continuity Programs continues to roll out its latest automated real estate marketing product, MyLeadDashboard. The web-based platform offers a fully automated approach for “Just Listed” and “Just Sold” mailing campaigns. Since introduction earlier this year, top real estate firms across the country are embracing the system. New Orleans-based Latter […]
7 Ways to Generate Real Estate Leads You May Not Have Thought Of
Real estate professionals need to keep their lead pipeline flowing to reach their goals. When plenty of leads are coming in, it seems reasonable to generate real estate leads the same way you always have. But like any market, the real estate market fluctuates. It can be impacted by interest rates, the economy, government policy, […]
How to Save Time by Automating Your Just Listed & Just Sold Marketing Campaigns
There’s something iconic about “Just Listed” and “Just Sold” yard signs. People who see them just can’t help but take a quick look at the homes behind them. But as a real estate marketing strategy, they aren’t very effective. A sign won’t reach very many people, so other strategies are necessary. Although most people today […]
How the Right Real Estate CRM Can Help Busy Agents Boost Productivity
Every day, real estate agents must balance an enormous number of tasks and obligations to stay productive. Technology is supposed to help you stay organized, maximize your sales capability, and streamline your communications. A real estate CRM is an ideal tool for achieving these goals, but not every real estate CRM helps busy agents become […]
The Virtual Open House Is Changing Real Estate Marketing
Open house visits can be a fun way for buyers to explore a new home. But a high-tech approach to the traditional Sunday search is gaining speed and offers just as much, if not more, entertainment value. The best part? It also helps real estate agents increase their listing’s exposure and makes their efforts more successful. The virtual […]
How to Integrate a Client Follow-up Process Into Your Real Estate Business
Whether you’re new to the game, or have been in the real estate business for years, a dynamic client follow-up process should be a part of your real estate marketing plan. Repeat and referral business is one of the most valuable and cost-effective opportunities available to you as a real estate agent. A typical agent […]
Real Estate Marketing: Examples of Prospecting Letter Templates
To generate leads and attract new clients, real estate agents need a way to introduce themselves and keep in touch. Prospecting letters have long been an important part of real estate marketing. Many agents, though, find themselves at a loss as to what they should say. Prospecting Letter Templates Fortunately, if you’re looking for inspiration on […]
Real Estate Marketing Scripts: 3 Things to Include
Any successful agent will tell you that hitting the phones or sending prospecting emails is an important part of their real estate marketing strategy. For some, it’s an instinctive part of doing business. For others, it doesn’t come quite so naturally. They’re reluctant to make the call or hit send because they’re not sure what […]