Small Business Marketing

Small Business Marketing: Creating Instructional Videos

Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are […]

Small Business Marketing

Small Business Marketing: Improving Your Email Responses

Small business marketing is never easy. Whether you’re in a crowded marketplace trying to compete with the big boys, or you just want to continue growing so you don’t start shrinking, e-mail is likely at the fore of your thoughts. E-mail marketing can be effective, but many business users simply don’t get the responses that […]

small business marketing

Small Business Marketing Tips – Know Your Competition

Developing small business marketing efforts that reach your target customer base and achieve the results you’re looking for can be a difficult process. When you’re running a small business in a crowded marketplace, as so many owners, cutting through the fray and reaching out to make sales or pick up new clients becomes even harder. […]

Creating Customer Profiles

Creating Customer Profiles for Your Small Business

Reaching your target audience with marketing materials can be difficult for any small business. The fact is that even knowing who you should be trying to reach and which customers are really ideal for your business can be problematic. When it comes to generating leads and retaining customers, creating customer profiles can be a huge […]

Small Business Marketing

Making Your Website a More Effective Salesperson

In today’s business world, you can’t expect to compete without having a significant web presence. Just managing a website isn’t going to cut it anymore though. You need your website to be an effective weapon in your brand’s arsenal. No matter what your company does, your small business marketing efforts do more for you. Improving your […]

Small Business Marketing

Small Business Marketing: Creating a Social Media Calendar

Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available. Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business […]

small business marketing

Small Business Marketing: To Specialize or Generalize?

Marketing your small business effectively is never going to be easy. The fact is that figuring out whether you want to take a more general approach or a specialized approach to marketing can be extremely difficult. Both options have benefits and drawbacks, and deciding what’s right for your company can be hard. You can change […]

small business email marketing

3 Tips for Making Your Email Marketing More Mobile Friendly

Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game, […]