Past Client Marketing: 3 Things You Need to Know

Defining past clients can be somewhat difficult, but for the most part, it means anybody who has worked with you in the past. If you’re a real estate agent, you may not see customers for years though. That isn’t necessarily true if you’re a retail store. That’s part of what makes past client marketing so […]

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Communicating with Customers: Finding the Best Ways to Get Your Message Across

Your customers keep your business afloat and your bottom line in the black. As a small business owner, they’re clearly your biggest asset and one you need to retain at all costs. Doing that isn’t always easy though. One of the main reasons a small business can lose customers, or never get enough of them […]

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Building a Prospect List: Where’s The Money?

Every business needs new customers, but finding them isn’t easy. After all, most customers that would be interested in your services won’t come knocking your door down with their money in hand. That’s where a prospect list comes in handy. At its simplest, a prospect list is a group of contacts you should call to […]

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Invitation Mailers: How to Make Sure Your Next Event is a Huge Success

Events are a huge part of getting new customers to work with your company for many small businesses. That’s true of all sorts of companies, from art galleries to car dealerships to service-based businesses like landscape designers and insurance agencies. Knowing how to design and create an invitation mailing successfully can be tricky, however. In […]

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How to Attract New Customers With Both Direct Mail and Email Marketing

Keeping your existing customers happy is obviously important, and if your company is going to expand and continue to move forward, you also need new customers coming in. While many small businesses are moving toward electronic marketing methods only, the fact is that you can do a better job to attract new customers with direct mail […]

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3 Keys to Building a Potential Customer List

Potential customers are the lifeblood of any small business, and if you’re not growing that means you’re slowing down. Understanding how to build a potential customer list can help keep new clients and consumers coming in the door. While learning how to build a potential customer list isn’t always easy, it is something every business […]

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How to Make Your Coupon Mailings More Effective

Coupons have been an accepted form of marketing for years because they work to entice new customers while providing incentives for your regular customers to come back. Coupon mailings need to be done effectively though if you want them to really help you generate more business. Use this guide to make sure your coupon mailings are […]

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Continuity Programs Introduces New Small Business Marketing Store

WALLED LAKE, Mich. – August 3, 2015 – Customer retention and lead generation specialists, Continuity Programs, has launched a new ecommerce portion of their website. The brand new small business marketing store includes customizable marketing campaigns that can be ordered online. The store was built to help small businesses keep in touch with their customers, […]

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