Study after study has shown that it costs more for a business to attract new customers than to retain existing ones. Low estimates suggest it’s four times more costly to get a new customer than keep an old one, while higher estimates put the cost at 30 times or higher. A well-planned and executed program […]
Branding Your Firm Through Compelling Experiential Marketing
Techniques for branding your firm take many forms, but one that’s gaining more attention among marketers is experiential marketing. This type of marketing focuses not just on your products and services, but on creating an experience that draws in your customers and engages them physically, intellectually or emotionally. Here are some ways you can use experiential […]
Upselling and Cross-Selling Techniques That Won’t Backfire
When your customer is ready to purchase, you can often increase the amount of that sale with upselling and cross-selling techniques. Upselling involves suggesting elements such as an increased quantity of a product, a longer service contract or a more comprehensive suite of services. Cross-selling involves suggesting other products or services, or other uses of existing products […]
How Best to Boost Your Lead Generation Results with Social Media
Social media gives you multiple opportunities to reach customers and build brand awareness. At the same time, using social media to its best effect can also improve lead generation and bring in more potential customers for your business. Here are some productive ways that you can improve lead generation results with your social media participation.
Lead Generation and Marketing Automation Go Hand in Hand
Marketing automation is a business strategy that can give you a significant edge in the acquisition, nurturing and conversion of new customers. Evidence continues to mount that a well-run and intelligently deployed system of marketing automation can produce substantial improvements in sales efficiency, lead generation, customer retention and conversion.
Increasing Client Retention Is a Constant Goal — 4 Ways to Make That Happen
Finding leads and converting them to customers is a major concern for any company, but these processes are only part of a comprehensive client retention strategy. Here are four reliable ways to increase client retention: Reward your clients – Your clients will react favorably to gestures that make them feel noticed and appreciated. For example, provide customer-only discounts, […]
Locating Your Target Market — Narrow It Down for Greater Success
As a businessperson, you know your products and services well, and you probably know who you sell to most often. But do you really know your target market as well as you should? Here are some suggestions you can use to narrow down your target market and help you see the most profitable areas for your marketing […]
5 Big Benefits of Tracking Customer Satisfaction With Well-Crafted Surveys
There are some old truths of business that never lose their relevance, and perhaps the most important of them is “keep your customers satisfied.” One of the easiest ways to find out what keeps your customers happy is to conduct regular customer satisfaction surveys. These types of surveys can help you in the following five important […]
Database Continuity: How To Preserve That Hard-Won List
One of the most important components of a strategic marketing plan is your database. At the most basic level, without an effective database, you won’t have anyone to sell to. And businesses need a solid database of email and postal addresses through which to generate interest in products and services.
How To Avoid A Moving Scam
Looking for a less-expensive moving company, one man signed up with an online company that quoted about $1,850. When his stuff was loaded, the mover told him he had to pay more than $5,000, half of which had to be paid now and the other half before they unloaded. Moving scams are a growing problem, […]