Automated Contractor Marketing
& Lead Generation System
& Lead Generation System
Identify your best customers, retain them, and find more like them.
Retain Customers
Keep in touch with customers
automatically
automatically
No matter how busy you get,
personalized follow-up campaigns
are sent on your behalf
personalized follow-up campaigns
are sent on your behalf
Generate Leads
Mailings and emails generate
responses, referrals & testimonials
responses, referrals & testimonials
We email you when your
customers return to the market
or have a referral
customers return to the market
or have a referral
Increase Return
It’s cheaper to retain a customer
than to acquire a new one
than to acquire a new one
Return $14, $17 or even
$19 for every $1 spent
on retaining a customer
$19 for every $1 spent
on retaining a customer
“THE BOTTOM LINE: Increasing customer retention rates by 5% increases profits by 25% to 95%.” The Economics of E-Loyalty, Frederick F. Reichheld and Phil Schefter, Harvard Business Review
CUSTOMER RETENTION SOLUTIONS
Generate Exclusive Leads All Year Long
Database Marketing Program
Database Marketing Program
Automatically stay in touch with your customers. Sell more services and equipment during off-peak seasons.
*No extra charge for printing, postage, mailings and emails! Pricing includes all Thank You Cards, Surveys, Postcards, eCards and Emails.
Retain Install Customers & Cross-Sell
Connections™
Connections™
Turn-key system for HVAC, Home Performance, Plumbing, General and Specialty Contractors. ½ direct mail, ½ email. Communicate with your customers, promote your service agreements, and cross-sell other services. All leads are exclusive to you and emailed to you daily.
Get Started Today!
Which account best fits you?
Which account best fits you?
Service Roundtable Preferred Partner
Why Bother?
Return On Investment
Return On Investment
- Invest $500 in 10 Connections™ Programs
- 4 additional customers return as a result
of the programs, for multiple service calls - 12 additional sales at…
- – $600 average ticket / sale = $7,200; ROI = 14:1
- – $700 average ticket / sale = $8,400; ROI = 17:1
- – $800 average ticket / sale = $9,600; ROI = 19:1
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
PROSPECTING SOLUTIONS
Win The Neighborhood
SurroundMail™
SurroundMail™
Target the neighbors of your recent customers with eye-catching radius mailings. Our library of designs include QR Codes and personalized URLs for online lead generation. Free recyclable UV Coating!
Saturate Your Service Area
TargetMail™
TargetMail™
Upload your prospect list or generate a list through our print and direct mail online products. Many geographic and demographic selections are available. Customize your mailing using a design from our gallery or upload your own. Free recyclable UV Coating!
“Attracting new customers will cost your company 5 times more than an existing customer” – Alex Lawrence, Forbes.com
SURVEY SOLUTIONS
Improve Customer Experience
Appreciation & Satisfaction™
Appreciation & Satisfaction™
Personally thank your customers and ask for their opinion after the service or install. The third-party survey generates honest feedback along with a steady stream of referrals and testimonials.
“Customers don’t owe you their loyalty. You have to earn it – continually. Having an effective customer retention program in place gives you the ability to identify, track, and custom-promote to those customers who are most likely to become loyal, long-term sources of revenue.” – Alex Lawrence, Forbes.com
EMAIL MARKETING SOLUTIONS
Communicate Your Way
Do-it-yourself Email Blasts
Do-it-yourself Email Blasts
Keep in touch and generate leads from your contact list with easy email marketing.
Leads & Feedback Generated
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