Continuity Programs has been creating Customer Retention Programs since 1973
- The old adage holds true especially in today’s economy. It is easier to sell to an existing customer than a new one.
- A variety of studies suggest that it costs up to 7 to 10 times more to acquire a new customer than to keep an existing one.
- Studies also show that a 10% increase in customer retention can translate to as much as an 80% increase in profitability.
- They also state that a 2% increase in customer retention has the same effect on a business as decreasing costs by 10%.
Your past customers are your best source of new business. Period.
Count the ways Continuity Programs is able to generate leads for you.
- Program marketing mailings include an attached postage-paid Customer Response Card.
- Customer Satisfaction Surveys and Lead Generating Surveys include a postage-paid business reply envelope.
- E-mail marketing E-Cards include an online Customer Response Form.
- QR Codes can be added to your printed marketing pieces, pointing to your online Customer Response Form, website, or other creative landing page URL.
- All Customer Response Cards and online Customer Response Forms encourage your customer to tell you about their current and future needs for your services. We make it convenient for them.
- All communications include your preferred contact information so it remains at your customers’ fingertips. Customers will refer to your communications for your phone number, e-mail address, website and social media links.
- E-mail marketing E-Cards and E-Alerts allow your customer to reply directly to your e-mail address.
- All marketing mailings and e-mail marketing campaign communications subtly request referrals.
- Event based or targeted mass marketing mailings and e-mail campaigns generate leads for prospecting sales to acquire new customers.
Continuity Programs provides customer lead generation with turn-key customer retention marketing programs that are designed to gather information about your customers’ needs, get referrals, up sell and cross sell your products and services and acquire new customers. Sources for these leads include your past customer database, current customers as transactions are completed, and prospects including neighbors of your customers and/or any targeted group of consumers you would like to create a marketing campaign for. Additionally, Continuity Programs provides cutting-edge lead tracking reports that allow you to manage and follow-up on your leads with ease and efficiency. Visit our Reporting Technology page for details on how we deliver your leads to you.
Continuity Programs’ Cross Media Marketing Programs Provide The Best Return On Investment
- A combination of traditional marketing channels gives greater response rates
- Continuity Programs’ Customer Satisfaction Surveys typically generate a better than 25% average response rate!
- Responses and leads generated typically provide a better than 10-to-1 average return on investment!
- Interact with your audience via a powerful mix of e-mail marketing campaigns and mail programs designed to generate leads
- Start a two-way conversation with your customers and watch your pipeline grow
Cross Sell and Up Sell to Increase Sales to Existing Customers
- Immediate revenue growth potential is greatest through existing customer relationships.
- Are your customers an untapped asset for growth?
- Go after your “lowest hanging fruit” through cross selling, up selling and product penetration.
- Your customers may be going to your competition for products and services simply because you have not asked them for that business, or they are unaware of all that you have to offer.
- An effective up selling and cross selling system will lead to greater customer loyalty, profitability, and an enhanced revenue stream from existing customers.
Continuity Programs’ customer retention and lead generating marketing solutions are designed to effectively up sell and cross sell your products and services to your existing customers. All mail programs and e-mail marketing campaigns are highly customizable to showcase your specific product and service portfolios. Messages to your customers are completely personalized; we will deliver your specific offer at the right time. All mailings include a postage-paid business reply card designed to generate leads, cross sell and up sell, and get referrals. All E-Cards include an online response form designed to generate leads, cross sell and up sell, and get referrals. Leads generated are sent directly to you with specific details on the products requested – and all you have to do is follow-up.
Continuity Programs designs custom target marketing mailers, postcards, greeting cards and much more to promote product/service specials, announce a new product offering or deliver any message to your customer database for purposes of cross selling and up selling. Your target market marketing campaigns can be set up for multiple, systematically scheduled touch points over a period of time, or we can do one-time, event-based marketing mailings.