Multi-Ethnic Group of Diverse People Holding Letters To Form A VIRAL

Increase Brand Awareness with a Viral Video

For businesses looking to boost brand awareness and gain more leads, online video has the potential to provide an explosive increase in the number of potential customers who are familiar with the company and its offerings. A viral video can spread brand awareness to millions of viewers across the United States and internationally. Even simple […]

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sales on a keyboard

Metrics that Help You Measure Your Inbound Marketing Success

Inbound marketing offers companies dozens of ways to assess whether or not a campaign is working. Depending on what you’re trying to accomplish with your inbound marketing techniques, you could measure success by the number of new addresses gathered, the number of Facebook followers, or the number of downloads of your content. In the context […]

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mobile marketing

Get More Leads by Utilizing Mobile Marketing

The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and […]

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Spend 20 Minutes a Day Generating Leads from LinkedIn

For today’s social media-savvy professionals, LinkedIn provides an effective online platform for networking, job searching, and staying in touch with colleagues. For marketers, LinkedIn also offers a bounty of leads and potential customers who may respond to their products and services. Here are some techniques for effective LinkedIn lead generation in only 20 minutes a […]

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customer loyalty

Customer Loyalty: How to Build Emotional Bonds that Keep Your Customers Coming Back

When consumers buy an item, it’s common for the buyer to justify the purchase through logic, good reasons or practical concerns. In the majority of cases, however, this justification is a smokescreen. The actual purchase was motivated by an emotional reaction, whether to the company, the marketing message, the salesperson or the product itself. A company […]

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branding errors

3 Business Branding Errors to Avoid

A strong brand communicates a compelling message about your company. Stability, trustworthiness, care for customers–all are characteristics that a well-established brand represents. Building your brand takes careful attention to your company’s stated mission and identity and how those characteristics are presented to the world. Great care should be taken to avoid the following three major mistakes when […]

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