Techniques for branding your firm take many forms, but one that’s gaining more attention among marketers is experiential marketing. This type of marketing focuses not just on your products and services, but on creating an experience that draws in your customers and engages them physically, intellectually or emotionally. Here are some ways you can use experiential […]
Brand Consistency: One of the Most Powerful Marketing Tools Available
Building and maintaining a brand in the modern marketplace requires using every tactic available to you to get customer attention and interest. One of the most powerful tools you can use to help your brand grow and thrive is brand consistency. Brand consistency means constantly using a consistent image, voice and message in presenting your […]
3 Business Branding Errors to Avoid
A strong brand communicates a compelling message about your company. Stability, trustworthiness, care for customers–all are characteristics that a well-established brand represents. Building your brand takes careful attention to your company’s stated mission and identity and how those characteristics are presented to the world. Great care should be taken to avoid the following three major mistakes when […]
Branding Basics: 8 Strategic Tips for Promoting Your Newly Established Brand
Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
Brand Consistency Matters: Keep Your Name Relevant to Your Client
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
Brand Consistency: Avoid 3 Common Mistakes Well-Intentioned Businesses Make
No matter the size of your company, brand matters. Further, brand consistency will help increase your brand recognition, and ultimately drive sales.