If your employees aren’t committed to your cause, you’re going to lose out on valuable opportunities to grow your company. To solidify your HVAC business development plan, these strategies should help get your service teams engaged in the process: 1. Ask for your team’s input — regularly. No business, no matter the industry or size, […]
Branding Basics: 8 Strategic Tips for Promoting Your Newly Established Brand
Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
Knowing These 7 Numbers Can Help Your Firm Retain Clients
Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.
Continuity Programs Celebrates 40 Years with an Open House on October 24, 2013
Continuity Programs will celebrate its 40th anniversary with an open house at the company’s new Walled Lake headquarters.
Do You Know the Niche You’re Marketing To? How to Define Potential Clients
Whatever the size and aspirations of your company, you will have a target market that will receive the bulk of your marketing and promotional campaigns. Even larger companies serve one or more niche markets, or narrowly defined segments of the buying public who are more likely to be interested in specific products and services.
Your Marketing Plan and Strategy Should Go Hand in Hand
At any stage of a business, careful planning is necessary to establish and meet marketing, business development and growth goals.
Check Out Your Own Online Presence and See Your Company From Clients’ Eyes
Your online presence is tied directly to factors such as your website and your participation in social media. Cumulatively, however, it amounts to much more than simply being on Facebook or getting found in a Google search.
Setting Realistic Lead-Generation Goals
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.
Company Cross Selling: Are You Maximizing Your Marketing Efforts?
Company cross selling is a great way to increase revenue by marketing a different product or service to an existing customer. Because you already have an existing relationship, you don’t have to cold call or convince the customer that they should work with you. You already have their business, what can you do to expand […]
How To Find The Right Marketing Program Provider – One Your Employees Will Get Excited About
When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one […]