Referral marketing plans can be especially powerful in the context of growing your business. Repeat customers who appreciate your service or products can be some of your best resources for obtaining quality leads. Here’s a quick how-to guide for building a referral marketing plan that gets results.
Are your branded marketing programs helping or hurting your business? In today’s competitive, global market, businesses either thrive or dive based on the effectiveness of their brand. If your business hasn’t taken the time to develop an effective brand message, your branded marketing programs are likely to flounder.
Marketing programs that focus on finding consumers who fit your target demographic can help drive new customers to your business and make your investment in new-customer marketing pay off.
For banks and credit unions, turnkey onboarding is a must to overcome the three most common barriers to customer retention, higher cross-selling rates and better customer satisfaction.
Theory informs practice. But when you’re putting marketing theory into practice, it’s helpful to see program examples that drive conversions. After all, that’s the goal of any effective marketing program.
Brand equity marketing should be a top priority of your business. It’s essentially your reputation, which can be easily destroyed these days in one negative Tweet, Facebook posting or interaction with a rogue sales rep.
One word can define perhaps the most important step to ensuring an effective branding strategy: teamwork. Even with a high-quality branding strategy, you’ll be spinning your wheels if everyone in your company isn’t on the same page — and you’ll be wasting time and money. Is your sales team consistent with your company’s brand image?
Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
Does your business’ future look promising, with marketing efforts that generate leads, increase sales and boost customer satisfaction? One key to fulfilling that dream is using customer database programs that help to streamline your efforts.
Are you using your leads wisely? While it’s important to have a collection of valuable leads (qualified and other), what you do with those leads generally dictates success. Much of marketing’s hype is currently centered on social media, leading some to believe email is a relic, but that’s just not true. Targeted email campaigns may […]