Repeat Customer Marketing: Growing Your Existing Book of Business

Study after study has shown that it costs more for a business to attract new customers than to retain existing ones. Low estimates suggest it’s four times more costly to get a new customer than keep an old one, while higher estimates put the cost at 30 times or higher. A well-planned and executed program […]

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client retention

The Client Retention Formula Every Business Should Know by Heart

Client retention is vital to the continued success of your company, and you should know as accurately as possible how you’re doing when it comes to holding on to the customers you have. The following explains a simple and accurate formula you can use to find out how many customers you’re keeping.

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