4 Effective Upselling Tips for Enhancing the Client’s Experience

Upselling is a proven technique for improving the customer’s experience while at the same time boosting company profits. Successful upselling often consists of little more than asking customers if they’d prefer a larger amount of a product (for example, a large cup of coffee rather than a medium) for a better price. However, upselling also […]

How to Maximize Customer Retention So Your Marketing Efforts Don’t Go to Waste

Conventional wisdom is that it costs substantially more to acquire a new customer than it does to keep a customer you already have. Effective customer retention requires careful attention, not only to larger issues of product quality, pricing and customer service, but to smaller and more subtle factors that can erode client confidence and inspire […]

4 Ways to Make That Email Marketing Campaign More Human and Less Corporate

When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your […]

5 Ways to Promote Client Referrals With Stellar Customer Experience

When you give clients an outstanding customer experience, they naturally gain a higher level of trust in you and develop a highly positive opinion of your company, employees, products and services. At the point when customers feel most favorable to you, they’re also more likely to be willing to provide high-quality client referrals to family, friends and […]

3 Strong Methods for Engaging Your Audience With Content Marketing

In today’s business environment, content marketing gives you the opportunity to engage with your customers and attract their interest by providing valuable content that’s relevant to their interests or problems. Content marketing is powerful and effective, but it works best as a long-term strategy that gradually builds engagement among well-defined audiences of customers and prospects.

Inbound Marketing Techniques That Complement More Traditional Means

In today’s marketing environment, even content-centered inbound marketing can be less effective than traditional methods such as cold calling or email marketing. Customers simply can’t keep up with all the blogs, e-books, white papers, and websites that bombard them daily. Here are some ways you can use inbound marketing to give your marketing processes an advantage […]

The Importance of Marketing ROI and How to Measure Program Success

The amount of money and resources spent on marketing represents a significant portion of most companies’ annual operating budgets. To be certain that you’re getting the best return on investment (ROI), it’s necessary to measure marketing ROI in terms that allow you to evaluate where your marketing expenses are producing the best and most profitable results.

customer retention programs

Creating a Marketing Message With True Substance and Differentiation

Successful marketing requires more than just establishing the aesthetic look and feel of your products or company. The best designed and presented marketing materials won’t be effective without a solid, credible and convincing message behind them. Here are some ways of creating a marketing message that will get your point across quickly and show prospective customers […]