marketing tactics

The 3 Keys to Successful Marketing Tactics for Firms in Any Industry

No matter how specialized the industry, its marketing can be broken down into three essential marketing tactics: attraction, conversion and retention. Whether you deal in products or services, whether your company is a small retail boutique or a major manufacturer, these three marketing tactics will form the backbone of your business.

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Optimizing Your Conversion Rate With Customized Calls To Action

Online marketing is no different from other marketing in that it requires a call to action that encourages the customer to take the next step, whether that is contacting your company or making a purchase.¬†Optimizing your conversion rate can be accomplished by recognizing the four main buying stages your site visitors may occupy, and then […]

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