The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and […]
Creating a Cross Media Marketing Campaign to Boost Your Sales Potential
Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.
When Client Retention Rises, Profits Usually Follow — 9 Ways to Keep Them Happy
Substantial profits can come from repeat customers, and well-crafted and applied client retention strategies are the key to repeat business. Here are nine simple but effective ways to keep customers coming back to you.
3 Business Branding Errors to Avoid
A strong brand communicates a compelling message about your company. Stability, trustworthiness, care for customers–all are characteristics that a well-established brand represents. Building your brand takes careful attention to your company’s stated mission and identity and how those characteristics are presented to the world. Great care should be taken to avoid the following three major mistakes when […]
Move Over Digital Marketing — 6 Ways to Spice Up Your Direct Mail Marketing Campaign
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
What Is One-To-One Cross Media Marketing?
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
Brand Consistency Matters: Keep Your Name Relevant to Your Client
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
Customers Expect Multichannel Marketing Communications
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
2013 Marketing Strategy: 5 Ways To Generate Better Leads
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
Repeat Customer Marketing Must Be Part Of Your Mix
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your […]