The proliferation of mobile computing means there is a staggeringly large number of these devices in use today. Smartphones, tablets, laptop computers–all keep users constantly connected while on the go, and smart marketers recognize how deep this pool of potential leads can be. Here are some ways to use mobile marketing for lead generation, and […]
Today’s technology gives the modern marketer the option to take their most effective sales and marketing messages into different media. This type of cross media marketing lets you start a campaign in electronic or print media, for example, then after a suitable time for response has passed, move the campaign into the opposite media.
A strong brand communicates a compelling message about your company. Stability, trustworthiness, care for customers–all are characteristics that a well-established brand represents. Building your brand takes careful attention to your company’s stated mission and identity and how those characteristics are presented to the world. Great care should be taken to avoid the following three major mistakes when […]
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your […]