How to Sell More to Your HVAC Customers with Cross-Selling

As a contractor, you’re a Jack of Many Trades, and you’re well-connected within the home improvement and fix-it communities.  These are great attributes that can lead to success, especially when you consider that many of your customers have more than a single need when they call upon you to help them with their homes. Contractor […]

Make the Most of Cross Selling Opportunities With These Strategies

In the course of your daily business, you’ll usually encounter many opportunities for cross selling your products and services to different customer segments. Given that industry research has shown that it’s significantly easier to sell to an existing customer than it is to a new customer, cross selling becomes a must-have for any company’s tool […]

cross-selling, upselling

Upselling and Cross-Selling Techniques That Won’t Backfire

When your customer is ready to purchase, you can often increase the amount of that sale with upselling and cross-selling techniques. Upselling involves suggesting elements such as an increased quantity of a product, a longer service contract or a more comprehensive suite of services. Cross-selling involves suggesting other products or services, or other uses of existing products […]

Embrace Today’s Technology and Reach More Eyes With Multichannel Marketing

Today’s most effective marketing takes full advantage of all of the channels available to companies. Multichannel marketing uses more than one method to reach new customers and to communicate with existing clients. More importantly, multichannel techniques combine and coordinate these multiple contacts to get the best possible return on marketing campaigns. By leveraging modern communication […]