As a contractor, you’re a Jack of Many Trades, and you’re well-connected within the home improvement and fix-it communities. These are great attributes that can lead to success, especially when you consider that many of your customers have more than a single need when they call upon you to help them with their homes. Contractor […]
How to Satisfy Your Bank’s Loyal Customers & Cross-Sell
No doubt you’re familiar with the statistic as to WHY you need to cross-sell to your bank customers: The probability of selling to an existing customer is 60-70% versus the probability of selling to a new one at 5-20%. The basic lesson from this is that the ROI with selling to your existing base is […]
4 Effective Ways to Cross-Sell Your Brand
It’s a standard rule of business that whatever the customer is looking for, you should sell them something more. Whether it’s an upgrade to their service agreement or extra features on a new car, the more value you can get out of a single sale, the better. This is called cross selling. But it can’t be […]
Make the Most of Cross Selling Opportunities With These Strategies
In the course of your daily business, you’ll usually encounter many opportunities for cross selling your products and services to different customer segments. Given that industry research has shown that it’s significantly easier to sell to an existing customer than it is to a new customer, cross selling becomes a must-have for any company’s tool […]
Upselling and Cross-Selling Techniques That Won’t Backfire
When your customer is ready to purchase, you can often increase the amount of that sale with upselling and cross-selling techniques. Upselling involves suggesting elements such as an increased quantity of a product, a longer service contract or a more comprehensive suite of services. Cross-selling involves suggesting other products or services, or other uses of existing products […]
Stay in Touch After the Sale With Customer Database Marketing
In every customer interaction, there exists useful information for improving customer service and increasing your sales and profits. Keeping track of this information and using it to your greatest benefit requires a customer database and a well-defined strategy for customer database marketing.