You no doubt understand your products and services extremely well, but do you know who you’re selling them to? All products and services will have a target market, a group of clients and potential clients who will be most interested in your products and receive the most benefit from what your business has to offer. If […]
The success of your business depends in large part on the quality of the information contained in your customer database. With poor or outdated data negatively affecting up to 40 percent of a company’s objectives, it pays to make sure your database management supports high-quality information that will return results.