Finding out information about your customers is much easier today because of the proliferation of social media platforms—a LinkedIn profile or series of tweets on Twitter, for example, can be very informative. In the best type of relationship marketing, the information you gather on your customers should come from more direct sources.
Database Marketing Benefits From a Long-Term Strategy
Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability.
Creating a Client Follow-Up System That’s Genuine and Works
As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.
Reasons Why Direct Mail Marketing Still Works for Many Industries
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.
Improve Email Marketing Open Rates and Click-Throughs With These Tips
Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for improving the open rates and click-throughs for your next email campaign.
What is Lead Incubation?
Somewhere within your customer database you probably have a substantial number of expired leads. You may have expended some effort trying to convert these leads into customers, but eventually you decided that they were no longer viable targets to pursue.
Stay in Touch After the Sale With Customer Database Marketing
In every customer interaction, there exists useful information for improving customer service and increasing your sales and profits. Keeping track of this information and using it to your greatest benefit requires a customer database and a well-defined strategy for customer database marketing.
Marketing Your Product Successfully Requires Targeting the Right Folks the Right Way
To be effective, marketing must be focused. Even if your product has broad appeal, marketing your product must still involve targeting your advertising, offers and informational campaigns to the potential customers who are most likely to use what you have to sell.
Let Your Database Drive Your Marketing Efforts – Start With a Company Database Evaluation
Database marketing is a powerful and effective way to generate new leads while promoting brand loyalty and increasing sales to existing customers.
Turn Your Customer Database Into a Lead Generation Machine
The basic information you maintain on your customers is extremely useful, but a well-managed customer database can be much more than a simple repository of customer data. You can also use it as an effective lead generation tool that lets you find additional ways to serve existing customers, as well as new clients who have a […]